Investigation On The Current Situation And Countermeasures Of The Luzhou International Open Tennis Tournament

In recent years,due to the rapid development of tennis in China,many tennis competitions have been held all over the country.This article mainly starts from the angle of commercialization of sports events,this paper analyzes the current situation of operation and management of tennis competitions in Luzhou,mainly focusing on the 2017 Luzhou International Men's tennis tour,2018 Luzhou International Tennis Open and 2019 National Cellar 1573 Cup Luzhou International Tennis Open.Through the investigation and study of the development and operation of tennis tournament in Luzhou,this paper analyzes the overall reality of the operation of tennis tournament in Luzhou from the perspective of Commercial Marketing Strategy.The tennis tournament in Luzhou has been held and promoted by using various strategies and various ways.It has also achieved certain results in its development.The scale and influence of the tournament are also gradually expanding,however,through the investigation,the current status of the overall as well as the direction of the existence of certain deficiencies.Therefore,how to correctly determine the mode of commercial operation in tennis competitions in Luzhou,how to make full and reasonable use of competition resources,thus creating more social and economic benefits,it is particularly important to further promote the development of the competition.This article also finds some unreasonable problems,and puts forward some feasible suggestions to solve these problems,so as to further open up an effective way for the commercial operation of the Luzhou tennis tournament,to explore a business operation mode that is more suitable to the development of Luzhou itself,so as to provide some reference basis for its maturity and perfection,and also to provide theoretical and practical reference for the business operation of other sports events.This paper applies the methods of literature,Mathematical Statistics,questionnaire and interview to investigate and study the current situation of the operation of tennis competitions in Luzhou,the study concludes that the development of professional tennis in Luzhou has brought economic and social benefits to Luzhou.The economic benefits are: First,it has driven the economic growth of Luzhou;second,it has expanded the brand recognition of Luzhou Laojiao,a famous company in Luzhou;third,it has promoted the upgrading of Luzhou's industrial structure.The social benefits are as follows: first,it enhances citizens' sense of pride in the city and enhances citizens' level of civilization;second,it enhances citizens' sports consciousness and pays more attention to sports culture;finally,it enriches the connotation of the city,to Living Up the city brand.