Research On The Strategy Of Taijiquan "health Communication" Based On The "Outline For Building A Powerful Country In Sports"

The novel coronavirus pneumonia program was issued in 2019 by the general office of the State Council.The promulgation of this policy not only promoted the construction of sports power,improved the relevant service system,and fully implemented the strategic goal of combining national fitness and comprehensive health promotion;meanwhile,as the global "new crown pneumonia" epidemic swept across the world in 2020,"far away from disease" "Improving health" has become the common goal of people all over the world.To this end,the whole people fight against the epidemic,win the battle of epidemic prevention,combine the characteristics of sports,fully tap the advantages of Tai Chi health promotion,coupled with the emergence of "health communication" as a new concept and the national policy support to vigorously promote Chinese traditional culture.Therefore,with the support of national policies,Tai Chi "health communication" is to use health knowledge to drive Tai Chi communication,to achieve the grand goal of healthy China is just around the corner.This paper uses many research methods,such as literature review,questionnaire survey and semi-structured interview,to investigate the public’s acquisition of Tai Chi health knowledge through the classic "5Wcommunication mode" theory in communication,to listen to the opinions and suggestions of experts and scholars in the field of martial arts and communication,to summarize and sort out,to find out the existing problems,and through in-depth analysis This paper analyzes the policy of the outline of building a sports power,and studies the corresponding strategies from two aspects of strategic tasks and policy guarantee.Through the writing of this paper,we can make a certain contribution to promote the theoretical value of Tai Chi health communication and become the best way for people to improve their health.The research shows that:(1)from the perspective of communicators,there are more promotion and communication at the government level and individual institutions,but the lack of infrastructure construction,lack of professional communication personnel training and other problems still need to use the policy guidelines in the outline to strengthen and focus on support.(2)From the perspective of communication content,the relevant theoretical achievements of Tai Chi health promotion are relatively mature,but lack of the combination of theory and practice in practical application,lack of the use of organs and other health knowledge theory fusion exercise.Therefore,we need to meet the needs of the people through the relevant policies in the outline,and increase people’s reserve of Tai Chi health communication knowledge.(3)From the perspective of media,it is too single and ignores the general trend of the media era.We should rely on the power of new media,take network communication as a powerful way of communication,and use the authority of new media such as Internet to make Tai Chi communication more large-scale.(4)From the perspective of audience groups,there is an unbalanced trend in the age structure,showing a more obvious gap.Therefore,it is necessary to classify the dissemination of health knowledge from the perspective of practitioners,and spread different social groups in different ways.(5)From the perspective of communication effect,the improvement of relevant strategies for the above links can achieve better communication effect and achieve the goal of sports power.