Group Interaction And Identity Of JRs In Hupu Virtual Community

At the beginning of the 21 st century,the virtual community with "geography" and "interest" as the link has a very glorious past in the development history of the Internet in China.Mop and tianya community website attracted many people participate in nature,it was the golden age of the Internet community development.According to "China New Media Development Report"(2020),China's Internet development has gone through 25 years,now,new media forms emerge in an endless stream,5G technology,block chain development,audio-visual media forms as the form of development and change.The traditional virtual community some gradually decline,and some communities in the tide of times development gradually formed a characteristic,has formed a typical user groups.This group of people try to redefine themselves in the virtual world and seek identity in the virtual network through group interaction.In fact,the formation of the construction of identity and cultural atmosphere,is a reflection of people's spiritual thinking.It is a kind of shaping of people by Internet virtual community,and the identity of virtual community members in group interaction is worthy of attention.This paper studies group interaction and identity in network virtual community.From the perspective of group,based on interactive ritual theory and social identity theory,this paper explores the interactive behavior of exploring group emotional territory around modern self,identity identity and gender identity.From the perspective of communication and sociology,the communication characteristics of network virtual communities are deeply discussed,taking a typical Hupu community as an example.In the past,audiences as groups formed many social relationships based on geographical and common interests,and the Internet has made these networks more widely integrated.Tiger flapping sports community is relatively mature and standardized,and domestic development time long flow high network community,as a sports interactive BBS,tiger flapping initially attracts numerous users with "interest margin" as a link,basketball,sports is more likely to focus on the topic of men,so the tiger jump users the most basic are male members,thus based on "tiger flapping community" as a case,this paper USES the network ethnographic research methods,through participatory observation and in-depth interviews of virtual community members of the group interaction and identity question research,trying to grasp the audience in the process of dynamic comprehensive,emphasize on people's attention,Explore how group members interact with each other in the virtual community and form their identity,and analyze the specific group culture formed in the process of the formation of such interaction and the construction of identity.This paper mainly explores group interaction and identity in virtual community from the dynamic interaction process.From the general situation of the development of Hupu to the community characteristics of Hupu,this paper explores the group interaction of "JRS" and the construction of identity in the process of group behavior from the perspective of interactive ritual by combining the theories of interactive ritual and identity in communication and sociology.This paper analyzes the group interaction ceremony of Hupu "JRs" from the model of Koslin interactive ritual chain,and deeply understands the identity construction in the interaction process from the perspective of individual and group.Discover the group culture formed in the process of identity identification,explore the forming mechanism and expression of audience's cultural and psychological identity in the process of identity identification,distinguish and analyze the canvasa between mainstream culture and youth subculture in the group culture of "JRs",and reflect on the cultural identity of specific groups in a specific virtual community.