The Semi-solidified "Circle": The Driving Force And Order Structure Of The Interest-related Groups Of The Hupu Sports Community

The Internet has increasingly become the first medium of society,and the mobile Internet has also increasingly affected human life and changed human behavior and social relationships.Those who share common interests and hobbies gather in the virtual space provided by the Internet,and gradually form a group form of online interest-related groups.The sudden emergence of online interest-related groups is constantly dissolving the current traditional groups and communities,leading to social changes.After more than ten years of development,the HUPU sports community has continued to expand in scale,and has gradually evolved from the basketball forum into the largest online sports community that integrates basketball,football,e-sports and other sports.This article takes the HUPU sports community and interest-related groups in the community as the research object,and conducts research from the three levels of the formation conditions,the formation factors of the driving force of the communication,and the order pattern in the HUPU community.How to form the motivation,and hope to provide reference and reference for the construction of other interesting communities and interesting groups.This article adopts the research methods of participatory observation,interview and case analysis,to conduct a full-scale exploration of the HUPU interest-related community.First,the conditions for the formation of the HUPU interest-related group include the following: First,the online space provided by the HUPU community has become a gathering place for the interest group;second,the common interests mainly based on sports hobbies have become the members of the group.The main motivations are: third,the construction and identification of virtual identities and group identities are logical criteria for delineating group boundaries;and fourth,high accessibility helps interest-related people form group boundaries.Thirdly,with the help of the theory of group dynamics,this article explores the factors that form the motivation and cohesiveness of the HUPU sports community,and considers the leaders(managers and opinion leaders),group goals,and individual Factors such as interaction,trust and dependence,circle culture,emotional atmosphere and values,and group norms and group rituals have created strong cohesion and mobilization within the group.Finally,there aretwo types of community structures in the HUPU community.From a macro perspective,the members of the HUPU constitute a large interesting group.From a micro perspective,there are a large number of small groups in the HUPU group.They exchange on an equal basis and provide vitality and vitality to the large groups in the entire HUPU community.The study found that the HUPU community as a whole is a “liquid solidification” layer with low fluidity.Of course,the internal flow of members within the group will change due to the changes in the attributes of members 'interest points,so it has the characteristics of“ semi-solidification ”.