Research On User Interaction Of Online Game Live Broadcast From The Perspective Of Quasi-social Interaction

With the continuous development of the Internet and the online game industry,the video game streaming industry has gradually emerged and become the daily entertainment of many users.When watching the video game streaming,users can interact with the anchor by sending bullet screens,rewarding virtual props and other ways,and make a friendship beyond real social relations with the anchor.The process is similar to real social communication in the process of Para-social interaction.Para-social interaction is an imaginary interpersonal relationship that some audiences have an attachment to media characters and develop.Through questionnaires,in-depth interviews and other methods,this paper studies Para-social interaction in the background of video game streaming,and analyzes the formation of Para-social interaction.The open and equal characteristics of video game streaming enable users to meet their communication desire and social needs.While users interact with the anchor,their emotional connection is also strengthened,and the degree of Para-social interaction is gradually increasing.On the contrary,it promotes users to continue to interact with the anchor.There is a gap between the image presented by the anchor in the video game streaming and real life,users only establish Para-social interaction with their ideal friends.This paper also puts forward some suggestions for video game streaming platforms and anchors,in order to establish a harmonious and rational Para-social interaction between users and anchor,improve the effect of video game streaming,and create a good interactive atmosphere.