Research On The Problems And Countermeasures Of Online Game Live Broadcasting In China

Game live streaming platform,an important approach for public to know game culture and e-sports spirit,improves the development of game live industry.At present,live streaming market in China values more than 43 billion yuan,and the numbers of users exceed 300 million in game live streaming platform,which shows a positive development.However,after experiencing game live streaming platform,deeply engaging in its various communities and collecting bullet subtitles,lots of problems are found among game live streaming platform.For instances,main spreaders lack a sense of social responsibility,the spreading contents are vulgar,and underage are unable to get sufficient protection,which results from not only the platform,live streamer and users,but also the background of economy,culture,social concepts.The current problems can not be avoided if we want to realize a more mature and improved game live streaming platform and receive positive social benefits.Game live streaming platform provides a new entertainment method,and it is indeed a new media with huge influence.The current problems affect general mood and comments of industry,while abating social’s moral standard.So,we should pay more attentions on it and propose improved measurements for the problems.Through the analysis on the causes from the perspectives of the social level,the communicator level,the media level,and the recipient level,based on the four perspectives of morality,legal system,administration and technology,according to the characteristics of the game live broadcast platform,we shall propose targeted and operational solutions,which will help standardize the game live broadcast platform,guide the healthy development of the industry,and play a positive role...