"People's Daily" Chinese Women's Volleyball Media Memory Research

This paper mainly uses the theory of media memory and takes the People's Daily as an example to explore the construction method,communication value,existing problems,improvement strategies and future direction of media memory of Chinese women's volleyball team shaped by reports.Due to its long duration,this paper divides the development history of Chinese women's volleyball team into several important periods,and selects the years with important changes for focus presentation,data quantification and comparative analysis,in an effort to explore the logical rules in the media memory construction of Chinese women's volleyball team in different stages.This article is divided into three chapters,the first chapter is to the People's Daily on the construction of Chinese women's volleyball team media memory,rheological medium memory of past,respectively is: the first stage is the women's volleyball team of the development of the 70 s and 1950 s,because less reported and women's development is not yet mature women's volleyball team media memory was blank period;The second stage is the golden period of women's volleyball from 1981 to 1988,which is an important period for the formation of media memory of women's volleyball.Women's volleyball leaped to the national level and became the idol of national identity and national worship,forming a grand and heroic media memory.The third stage is the ups and downs period of women's volleyball from 1988 to the beginning of the20 th century.The media memory of women's volleyball changes repeatedly with the ups and downs of women's volleyball,which is the exploration period for women's volleyball to undergo tests and seek for positioning.The fourth stage is the rise of women's volleyball from the beginning of the 20 th century to 2019,when the mainstream media's memories of grand heroes and micro-memories of independent people converge and merge,and the media memories of women's volleyball become more three-dimensional,which is also the period when media memories go international.The second chapter summarizes the construction methods of the media memory of the entire women's volleyball team,including the object of the report,the theme of the report and the way of the report,summarizes the media memory shaping strategy of People's Daily,and reflects and discusses the different contexts behind the media memory of Chinese women's volleyball team,including the political,cultural,media and economic contexts.The third chapter clarifies the significance of media memory of People's Daily Chinese Women's Volleyball team,reflects on the memory problems,and combines the latest memory trend to imagine the construction of media memory in the future.The author proposes to set up the framework of the discussion highlighted.The research shows that the media memory of Chinese women's volleyball team changes with The Times,rising from anonymity to national hero,falling from the altar,ups and downs to rise finally.The changes of media memory are not only the epitome of the changes of times and countries,but also constantly affect the memories of audiences.Finally,three-dimensional images of media memory are formed,which are continuously inherited and enriched in the development.