Research On The Influence Of Webcast On College Students' Consumption Values

As an emerging product under the Internet technology,webcasting is also one of the external factors influencing the consumption values of college students,and it also has a subtle influence on the formation of correct consumption values of college students.Therefore,how to manage and utilize webcasting well,and how to play the role of this new media form in educating college students' consumption values has become an important issue that must be studied and solved in the context of the new era.Based on this,the study on the influence of webcasting on college students' consumption values and countermeasures is carried out through the research methods of literature review and case study.This paper consists of four parts.The first part is the introduction,which mainly describes the research background and research significance of both webcasting and college students' consumption values,the current situation of domestic and foreign research,research ideas and research methods,innovation points and important and difficult points.The second part explores the connotation,classification and characteristics of webcasting,the connotation of consumption values and college students' consumption values,and indicates the position of college students' consumption values in the overall values,while elaborating on the theoretical guidance and reference related to the influence of webcasting on college students' consumption values,namely,the interactive ritual chain,the idea of consumerism,and Xi Jinping's important discourse on diligence and frugality in the new era.On this basis,the relationship between webcasting and college students' consumption values is explored.Translated with www.Deep L.com/Translator(free version)The third part uses the method of example analysis,citing different types of anchors with high popularity and combing live cases that have recently aroused public opinion,and uses these cases as the basis to analyze the influence of live webcasting on college students' consumption habits,psychology and behavior,and comes to the conclusion that it has both the positive influence of enhancing the identity of national brands,guiding serious thinking and reasonable planning of consumption,and helping the establishment of consumption values with positive energy.At the same time,it is pointed out that contemporary college students have the problems of weak awareness of consumption responsibility,emotional consumption and rational consumption,pursuing individuality and blindly following the crowd in terms of consumption values.Then,we analyze them in the light of the actual situation and conclude that the reasons for the negative influence are mainly due to the influence of consumerism and mass media in the society,the influence of lack of education and peer group in the school,the influence of educational neglect and material support in the family,and the influence of poor self-control and consumption psychology of individuals.The fourth part combines guiding college students to establish the consumption values of scientific and rational,reasonable and moderate,ecological and green,and national self-confidence,with proposing ways to control the negative influence of online live streaming on college students' consumption values from four levels: strengthening the guidance of society on consumption values;strengthening the education of schools on consumption values;strengthening the cultivation of families on consumption values;and strengthening We should provide a new path for educating and guiding college students to establish correct consumption values by strengthening our own cognition of consumption values.We should deeply study the influence of webcasting on the consumption values of college students,dig deeper into the problems in the consumption values of this group,and immediately find the causes and countermeasures behind these problems.