Research On The Influenece And Countermeasures Of Entertainment Webcast On College Students’ Values

In recent years,entertainment online live streaming has continuously flooded into people’s work,study,and life with a variety of live content,real-time online live interaction,and more authentic personal experiences.The scale of users has increased year by year.College students,known as "network natives," have also taken advantage of watching entertainment online live streaming as an important way of leisure and entertainment.However,it is not uncommon for entertainment online live broadcasts to disseminate erroneous values,which can easily affect the formation of positive values among college students at the "jointing and booting stage.".The value orientation of youth determines the value orientation of the future society.As builders and successors of the socialist cause,college students’ values are directly related to the future of the country and the development of the nation.Therefore,in the new era and new journey,it is particularly necessary to deeply understand the value dynamics of college students under the influence of entertainment webcasts,deeply grasp the development trend of college students’ values,timely use the positive impact of entertainment webcasts on college students’ values,and minimize the negative impact of entertainment webcasts on college students’ values.This thesis takes Marxist values theory,ideological and political education content system,ideological and political education environment theory,and ideological and political education carrier theory as the theoretical basis of the study,and uses literature research,questionnaire survey,interview and other research methods to conduct multi-dimensional research on the impact and guidance of entertainment webcast on college students’ values.This thesis consists of five chapters.The first chapter is an introduction,which mainly points out the research background and significance of this thesis,combs the research status at home and abroad,and expounds the research ideas,research methods and research innovation points of this thesis,which is the logical starting point for the follow-up research.The second chapter is an overview of relevant theories,which mainly defines the relevant concepts involved in this thesis and expounds the theoretical support of this thesis,which is the theoretical basis for subsequent research.The third chapter is a questionnaire survey,which mainly introduces the survey content,the survey object and the survey process,and analyzes the dual effects of entertainment webcast on college students’ values.Among the positive effects,there are: broadening the channels of college students’ value cognition,improving the ability of some college students’ value judgment,enriching the experience of some college students’ value choice,and strengthening the practice of some college students’ value behavior,The negative effects include: leading to indifference of some college students’ political values,vulgarity of some college students’ life values,variation of some college students’ aesthetic values,anomie of some college students’ moral values,and distortion of some college students’ job-selection values.The fourth chapter is the cause analysis.On the basis of the third chapter,it deeply analyzes the reasons for the negative impact of entertainment webcast on college students’ values,and believes that the main reasons for the negative impact of entertainment webcast on the lack of innovation and guidance of school values education,college students’ values are the prominent limitations of their own values literacy,the explosive development of entertainment webcast and the disconnection of the regulatory system.The fifth chapter is the countermeasures and suggestions.Based on the fourth chapter,it puts forward the countermeasures for the cultivation of college students’ positive values through entertainment webcast: innovate school education and improve the pertinence and effectiveness of college students’ positive values education;improve personal quality and give full play to the subjectivity and initiative of college students’ positive values education;purify the live broadcast environment and ensure the continuity and stability of positive values education for college students.To strengthen the cultivation of positive values for college students in the new era and new journey,it is necessary to deeply grasp the impact of entertainment webcasts on college students’ values,pay high attention to the development trends and trends of college students’ values under the influence of entertainment webcasts,and be good at discovering and utilizing the positive impact of entertainment webcasts on college students’ values,Be good at discovering and reducing the negative impact of entertainment online live streaming on college students’ values,give full play to the role of college students’ individuals,schools,entertainment online live streaming platforms,and relevant departments in the formation of college students’ positive values,guide college students to form positive values,and provide solid support for college students to become qualified builders and successors of socialist cause,To provide an important guarantee for college students to assume the historical responsibility of the great rejuvenation of the Chinese nation.