Research On The Interview Of Characters In The Perspective Of Fragmented Propagation

In the era of fragmented communication,information is spread in new media channels in a fragmented,concise,fast,and dynamic manner.The main manifestation of fragmentation in the video production field is short video.In 2017,it was considered to have entered the era of news and video.In May 2017,the "New Beijing News",the new in-depth news person interview section of our video,"The Situation" was born and had a great influence on the network public opinion field.This new mode of personal interviews has opened up a new model,which can be referenced when the traditional TV personality interview is facing a crisis of transformation.This paper mainly adopts the content analysis method and the interview method,and takes the interview of the characters in the perspective of the fragmentation of "Position"as the research object,and sorts out the layout of the interviews of the characters in "Position",from the perspective of its topic selection,presentation form,The column and the style of the host,the method of communication,etc.,through quantitative analysis,combined with the interviews with the characters and the interview information of the relevant producers,analyzed the various aspects of the "Policy" from concept to practice,and explored the experience of the"Interview"character interviews and insufficient."Position"pursues the news value pursuit of"using the cold and rational warmth of the world",pays attention to creating a special video character interview team,is good at catching hot topics,presenting interviews with people in the form of deep-level values,and adopting fragmentation to make and spread..These practices provide a successful experience for the development and transformation of the interviews of the same type of characters.This article takes the practice of the interview of the fragmented characters of "Position" as the benchmark,analyzes the production and communication with the perspective of fragmented communication,and tries to predict the development trend of the current video interviews-the future,algorithm-based,depth Interviews with fragmented characters will dominate the mainstream market.