| The e-commerce platforms now confront bottleneck generally,namely that the online flow has already reached the upper limit.It is necessary to utilize offline flow for intending to have breakthrough,and to realize increase in flow by increasing purchase frequency of consumers.Also,the share of traditional retail trade also shrinks because of e-commerce,which is forced to reform.Meanwhile,consumers have more requirements for commodity quality and service experience.Hence,various internet enterprises and the traditional retail trade begin to carry out businesses developed by online and offline integration.They utilize ?new retail? to improve user experience and fail to achieve the objective as expected without exception.There are two problems present: firstly,the form of internet launched by traditional offline enterprises fails to improve services and user experience effectively.For consumers,it is more convenient on the contrary to continue offline consumption.Secondly,O2 O businesses operated by internet companies continue in the form of platform,which is not really retail trade and can?t guarantee the commodity quality in conformity with service quality and their stability.Consumers can only bet high quality at low cost in the form of cash-splashing traditional e-commerce mode.In order to solve the problem of how to realize online and offline integration,this paper puts forward a new retail mode e-commerce solution and its supporting standard service process.Then it develops a new retail e-commerce system based on the integrative solution.The new system fully utilizes advantages of online and offline enterprises for deep integration,bringing upgraded service experience for consumers.The main work of this paper is as follows:1)Cooperate the traditional retail enterprise A with internet enterprise B,and analyze existing system resources and operation capacity of two enterprises.Core problems in the process of integration are found in inventory integration,transaction integration,commodity integration,and operation efficiency.The solution for new retail integration is then put forward.2)Based on the solution for new retail integration,refactor current systems of traditional retail enterprise A and internet enterprise B,and complete supporting business process reform.The functional and performance requirements of new retail e-commerce system are defined.3)Design the open architecture of new retail e-commerce system.Based on standard Open Api,it integrates with ERP system,WMS system of traditional enterprises,and e-commerce system of internet enterprises.Take e-commerce platform-the core sub-system for example,explain the technical details from perspectives of module division,layered architecture,interface design,interaction logics,database design and others.4)The system passed functional and performance test.And then it was deployed and run online from January 1,2016.The practices show it out-performs traditional supermarkets and e-commerce platforms in terms of efficiency and purchase repetition. |
