| With the maturity of mobile Internet technology and the popularity of intelligent devices,China’s mobile reading industry has entered a stage of rapid development.However,in recent years,the growth rate of the paid reading scale of China Mobile Reading has gradually declined since 2018.It can be seen that China’s mobile reading paid market has gradually moved from an incremental market to a stock market.In addition,the current Web 3.0 era is called the era of scenes.From mobile internet to scene interconnection,scenes are becoming more and more important for mobile reading,and it is particularly important to study mobile reading APP scene optimization strategies.This paper takes scene theory as the starting point and mobile reading APP as the research object.It mainly uses case analysis method and questionnaire survey method for research.The core point of the full text is to use scenario theory to analyze mobile reading apps and solve some problems in the current development of mobile reading apps.The content of the paper is mainly divided into five parts:In the first chapter,through reading the literature,combing the relevant research progress at home and abroad,the related concepts of scene theory and mobile reading app are elaborated,and the research object,research content and research methods are defined;Chapter two mainly researched the development status of mobile APP reading in China,including the development process of mobile reading and market conditions,and found that mobile reading APP has some problems in content,function,technology,and user experience;Chapter 3 is based on the scenario theory model for mobile reading APP analyzes,first discusses the application of scene theory and mobile reading APP,and then uses scene theory to analyze the reading scene of mobile reading APP;Chapter4 takes QQ reading as an example,and specifically analyzes QQ reading for creating mobile reading scenes.Relevant practices and measures taken;Chapter 5 proposes scenario optimization suggestions for mobile reading APP based on the previous scenario model analysis and case studies,in an attempt to solve the above-mentioned problems in the development of mobile reading APP.The sixth chapter,as the conclusion of the article,mainly describes the research conclusions,deficiencies and research prospects of the thesis.Through research,this article believes that scenario theory has a certain applicability to the analysis of mobile reading apps,which not only proves the importance of scenarios for reading,but also solves the problems faced in the development of mobile reading apps.The mobile reading APP adopts a scene reading development strategy to meet users’ reading needs and enhance users’ reading experience. |
