Impact Of Social Module Design For Crowdfunding Platform Users On Participation Intention

Crowdfunding has emerged in recent years as a new form of corporate funding,without the need to look for venture capital or other traditional venture capital.This use of Internetbased social media of the Internet and the spread of financial models advantage of social media will raise people’s project information quickly.spread to the public.And it is also attracting potential backers by injecting social features,increasing the number of backers.Therefore,it is necessary to know which social functions are designed to influence the behavior of backers in crowdfunding platforms,so as to improve the success rate of crowdfunding programs,help supporters achieve their own goals and increase the market competitiveness of crowdfunding platforms The important research topic.This research draws on the relevant research results at home and abroad,summarizes the relevant modules and functions of the current crowdfunding platform,found two key modules of the comment area and the support area,and applies the social network theory to the crowdfunding intentions The impact of in-depth study.The main purpose and significance of this study is to find out the key design features of social functions in the crowdfunding platform among the deep supporters and to put forward the theoretical model of their impact on the users’crowdfunding intention.Finally,the proposed model is verified by empirical research,Enrich and improve the application of social networks in crowdfunding platforms and related theories and put forward some pertinent and inspiring suggestions on the construction and application of social networks in crowdfunding.The research has completed the following three aspects:(1)The social network into the crowdfunding platform interactive design of empirical research,"information asymmetry" is leading to crowdfunding platform users experience an important factor in the poor,and social networking services has become an important way to support user decision making,this study through social Module design studies how to improve asymmetric crowdfunding platform information to improve crowdfunding intentions.(2)Put forward the model and hypothesis that the supporters clustering relationship and the type of commentator’s identity to crowdfunding intention of users,design questionnaire,collect data,use SPSS 22.0 and AMOS 21.0 for statistical analysis,and verify the hypothesis based on the results.The results of the analysis verify that the clustering relationship of supporters has an impact on the user’s intention of crowdfunding,while the commentator’s identity type has no impact on crowdfunding intention,but will have different effects under the regulation of product types.(3)Further expand the conclusion of the research,and provide suggestions and countermeasures for the development of crowdfunding platform,the development of social networks and the application of social networks in crowdfunding,making the research of this article more practicalFinally,the author summarized the achievements of this research,proposed the research enlightenment,analyzed the contributions and deficiencies,and provided the direction for further work.