Research On Optimization Of Information Sharing Strategy Of Little Red Book

With the development of economy and the increase of national income and the change of consumption concept,people need to upgrade their consumption mode,they purse personalized,diversified and high-level shopping experience.At the same time,with the development of Internet technology,people spend more and more time on the Internet.The online social networking has become the main way for people to communicate.Therefore,many e-commerce industries have turned their attention to social networking sites.In this context,social contact,sharing and interaction have become the core elements of Internet application.Users can independently share information on a variety of network community platforms without the limitation of time and space.Under this background,the Little Red Book has rise rapidly.Form the original pure sharing community to community e-commerce platform,it has its own unique business operation model.What is the charm of Little Red Book’s community platform?In this paper,the Little Red Book is selected as the research object.Based on the previous research of social e-commerce and information sharing,this paper aims to study how to attract users in terms of information sharing strategy,and then discuss the existing problems and optimization schemes of Little Red Book’s information sharing strategy.This paper uses literature research,case study and questionnaire investigation method to study the information sharing strategy.In this questionnaire investigation,434 effective questionnaires are collected,through the analysis of data,there are four problems in the information sharing strategy of little red book:(1)advertising crisis(2)crisis of trust(3)incomplete product category(4)low effectiveness of community interaction.Through the in-depth study of function and information sharing strategy,we can draw that for social electricity business enterprise,it should be based on the information content,at the same time,it should rich information sharing and communication is the key to sustainable development platform,the platform use the scene optimization to achieve the purpose of highlighting information window,eventually forming the harmonious development of the enterprise,the brand user relationship between ecological chain.The conclusions of this study can not only create a high-quality,professional and integrated platform for social e-commerce and improve the consumption experience of users,but also provide an effective reference for the sustainable development of the platform.