Research On The Individual Image Construction Of Vlogger Based On Douyin Application

The purpose of recording life has changed,with the way that people record their private lives has changed dramatically,from traditional paper diaries to blogs(Blog),and then from Weibo and WeChat Moments to video blogs(Vlog).Finding out the way how Vlog publishers(hereinafter referred to as Vlogger)construct their individual image to their audience will help us to further understand the ecological environment of Vlog.This research uses a combination of quantitative and qualitative research methods to conduct questionnaire surveys and in-depth interviews with individual Vloggers on the platform of Douyin.Through descriptive analysis,factor analysis,correlation analysis and regression analysis of collective data,the results show that the five important factors affecting the individual construction of the publisher are the perceived usefulness at technical level,the interaction at social level,personal attitudes and internal needs,and profitability.The production of a complete Vlog needs to meet the training mechanism in the Vlog ecological environment,and it also needs to consider the ability to monetize the income.Therefore,Vlog content is actually a kind of "performance" of individual publishers,in order to satisfy empathy and interaction with the audience.