Research On The Construction Of Xi’an City Image By Douyin Short Video

With the continuous growth of urbanization rate in China,China has entered the game period of the prosperity and decline of urban areas,which means that cities want to be invincible in the fierce competition.A good city image is the key to retain talents and resources,attract foreign businessmen and investment,and improve the comprehensive competitiveness of cities.In the face of the increasing demand for the promotion of the city’s external image,new media has become an important medium for the promotion of the city’s image.Tiktok,represented by the jitter,has become the main place of network traffic in recent two years because of its short,smooth and fast transmission mode and intuitive presentation form.It also provides a new platform for the city to build a good image.Through mobile phone TikTok City,the public records life freely,and shares short video platforms such as jitter.The greatly reduced threshold of communication not only makes short videos of city refraction City burst red at all times,but also reconstructs the image of the city in "unconsciously".Xi’an’s "unexpected popularity" is a typical representative of such cities.Tiktok and Xi’an tiktok,a delicacy video in 2018,are providing a platform for the red resources of the platform and the network.The Tourism Development Commission plans to make a special line of filming,and jointly promotes Xi’an’s "food,beauty and beauty".While greatly promoting the explosive growth of Xi’an’s tourism industry,it also constructs its good city image,which is a model for short video to construct city image.From city construction tiktok tiktok,the Xi’an short video of the shaking platform is analyzed.The image of Xi’an city constructed by the short video platform is summed up as follows: the government image of diligent and close to the people;the modern economic image;the cultural image of eclectic integration;the image of the environment that is livable,the blend of ancient and modern;the warm and polite image of the citizens.Tiktok tiktok city’s image of Xi’an was constructed through questionnaire,and the audience’s perception was basically consistent with the Xi’an image constructed by the jitter.Therefore,in the new communication situation,the promotion of city imageshould be more active with the help of new media.Through a more participatory communication mode,it not only strengthens the inherent advantages of the image,enriches the diversity of the city,but also helps to improve the acceptance and recognition of the new city image in the public,resulting in more effective promotion effect.Tiktok city is the most important city to build up the city image.Finally,based on the construction of urban image,the problem of fragmentation,superficiality and homogeneity is discussed.Two suggestions are put forward to optimize the urban image from tiktok short video.