Research On The Image Construction And Acceptance Of Bilibili "Foreign Online Celebrities" From The Perspective Of Cross Culture

This paper studies foreign online celebrities videos on Bilibili platform in the logical framework of group identity characteristics analysis,image construction path and image constructed analysis,and audience’s acceptance of the constructed image.Firstly,based on the analysis of the identity characteristics of foreign online celebrities groups,the authors of Bilibili foreign online celebrities videos were subdivided from the perspectives of countries and native cultures,and the results showed that they are young with high education,come from or live in developed countries,and more than half of them come from western cultural areas.Secondly,image construction path analysis selects "I am Guo Jierui",which is representative of influence and content type,and "Fulafu",which is also foreign online celebrity public evaluation but opposite,for comparative study.A total of 80 video samples of the two in two years are selected for content analysis.In this paper,Bilibili foreign online celebrities is intuitively summarized to construct images from cognitive,linguistic and non-linguistic elements and to construct specific images.Then,for the study of the audience’s acceptance of the image constructed by Bilibili foreign online celebrities,the questionnaire was designed from three dimensions of cognition,emotional attitude and behavior after completing the preliminary interview.The pre-survey was collected on the We Chat platform in a snowball manner after passing the test of reliability and validity,and 525 questionnaires were finally obtained.In terms of sample data screening,question-skipping logic and Q6 correlation Q16 were set in Q9 to eliminate invalid samples.A total of 501 sample data were screened and further analyzed and summarized after passing the reliability and validity test.Finally,the author thinks about the problems existing in foreign online celebrities video,and puts forward optimization suggestions for foreign online celebrities,audience and other subjects,which provides enlightenment for domestic content creators to go out.This paper looks at foreign online celebrities group with a critical eye,on the one hand,it can prevent its adverse effects and consequences,on the other hand,it can give play to its dissemination value;From the macro level,foreign online celebrities video,as a new form of cross-cultural communication,is of positive significance to the dissemination of Chinese stories and the promotion of cultural exchanges between China and foreign countries.From the micro level,foreign online celebrities video can also provide experience and reference for domestic content creators and high-quality Chinese cultural content to go global.