| As a "pure web variety show",QiPa Shuo focuses its audience on the"Internet generation" born around the 1990 s.The age of such audiences is in line with the age structure of major domestic netizens.The change of Internet technology promotes the establishment of the "global village",the rapid development of the market economy and the integration of Chinese and Western cultures have made the "net generations" baptized by postmodern culture,and they have not only become loyal supporters of postmodernism,And it has become the main force in the practice of postmodernism.This article attempts to analyze the characteristics of the post-modern style of QiPa Shuo and the reasons for the post-modern style of the show,and explore the spiritual needs of the audience reflected behind the post-modern style.The author believes that the emergence of the post-modern style of QiPa Shuo is closely related to factors such as the market,audience,and network technology.This coincides with the three core concepts involved in the "field theory" proposed by Bourdieu,that is,"field field".","Habitus" and "Capital" fit together,so the author uses Bourdieu’s "Field Theory" to conduct research and analysis on this article,focusing on the analysis of the reasons why QiPa Shuo presents a post-modern style.This article is divided into five chapters in total.The first chapter focuses on combing and summarizing related content of "field theory" and "postmodern".The second chapter analyzes the formation conditions of the post-modernization of the field space.The formation of the field space first requires installation space,secondly,drainage fills the space,and finally the style and form of the space,so as to form a special field.Chapter 3 analyzes the dominant habitus of the “postmodern” behavior patterns of actors in the field.Habitus helps to construct the field into a meaningful place.Habitus can be regarded as constructed or possessed.Constructive,the behaviors of actors in the field are cognitive habituation under social construction,but affected by the field,the habitus of the actors in the field is also counter-constructed by the field.Chapter 4 analyzes the production of QiPa Shuo and the expression of postmodern thoughts under the operation of capital.The intervention of political capital creates opportunities for the birth of QiPa Shuo.Social capital provides human resources for the birth of QiPa Shuo,while technological capital It provides technical support for the development of QiPa Shuo.The field is essentially a space for contention,and cultural capital is to seize the power of discourse in the field and output multiple values.The fifth Chapter discusses the reflection on the post-modern style presented by QiPa Shuo and some enlightenment on the development of the Internet comprehensive.Consumerism is accompanied by the development of postmodern society.Therefore,the development of the program should avoid the erosion of consumerism and improve it.The media literacy of the audience can be divided into three aspects for the enlightenment of other online comprehensive programs.One is to create a circle culture,the other is to interact with multiple forms,and the third is to make full use of big data resources.Through research and analysis,the author believes that the post-modern style embodied in QiPa Shuo is in fact a kind of resistance,a resistance to stereotyped culture and unfair real life conditions,the realistic debates in the program and the QiPa Shuo of the debaters."The expression and discourse of " not only create more possibilities for society to speak out,but to a certain extent,it also helps a broad audience to realize their ideal self. |