Rsearch And Design On Cultural Adaptability Of Domestic Service Robot In "One Belt And One Road" Countries

Cultural adaptability of products is an important factor affecting the user experience,but in the field of domestic service robot,how to improve the user experience of domestic service robot in different cultural backgrounds through cultural adaptability design is a problem to be solved.In order to enhance the cultural identity and user experience of domestic service robot in ""One Belt And One Road "" countries,this paper takes Chinese and Pakistani users as research objects,and completes the following research and design contents:1.The design elements and cultural difference dimensions of domestic service robot are extracted from interview data by grounded theory.On the basis of literature summary,verify and supplement the design elements and cultural difference dimensions of domestic service robot.The results show that the design elements of domestic service robot include six main categories:appearance modeling,interactivity,intelligence,sociality,safety and functionality.The codes extracted from the dimension of cultural differences can be explained by the six dimensions of Hofstede’s cultural model,including Individualism/Collectivism,Uncertainty Avoidance,Power Distance,Masculinity/Feminization,Long-term Orientation/Short-term Orientation,Indulgence/Restraint.2.Based on the extracted design elements and cultural difference dimensions,the Design Elements Scale for domestic service robot and Cultural Dimension Scale for domestic service robot were compiled for research.A total of 84 Chinese users and 72 Pakistani users were collected and analyzed as follows:(1)The reliability and validity analysis of the scale showed that the scale had high reliability,while the results of factor analysis did not support the 6-dimensional cultural model based on Hofstede,but were made by collectivist families(2)Analysis of differences in design element preferences between Chinese and Pakistani cultures.The results show that there are significant differences in design element preferences between Chinese and Pakistani cultural background users:Chinese people prefer dynamic facial expressions compared with Pakistani people;In terms of types of domestic service robot,China prefers mechanical humanoid domestic service robot,while Pakistan prefers animal models;In terms of social role,China prefers to treat domestic service robot as "assistants" compared with Pakistan;In terms of intelligence,China has a more intelligent requirement than Pakistan.(3)The analysis of cultural dimension differences between Chinese and Pakistani cultures shows that there are significant differences between Chinese and Pakistani cultures in the dimension of robot rights and freedom,and the Chinese side is significantly higher than the Pakistani side,but there is no significant difference in other dimensions.(4)In order to further explore the influence of cultural difference dimension on the preference of design elements of domestic service robot,Logistic regression analysis was made with cultural difference dimension as the predictive variable and design elements as the predictive variable.The results show that collectivism family view culture has significant influence on the design elements of domestic service robot,such as gender,facial expression,social role,robot type,moving mode,intelligence,emotion recognition ability and autonomy.Robot rights and freedoms have a significant impact on the gender,facial expressions,social roles,robot types and emotional recognition ability of domestic service robot.Man-machine power distance has a significant impact on the social role,robot type,intelligence and autonomy of domestic service robot.According to the results of user research,the cultural adaptability design of domestic service robot under the background of Chinese and Pakistani culture is carried out,and a set of process and method of cultural adaptability design of domestic service robot is established.This paper provides reference and design basis for improving the adaptive design of domestic service robots in different cultural backgrounds,and contributes to the construction of ""One Belt And One Road "" and the promotion of the influence of Chinese design and manufacturing.