An Empirical Study On The Influencing Factors Of Vlog Author Value

The rapid development of short video has reached the point where everyone knows and loves.Vlog(Video log)is a special category of short video,a new form of web log.Creators use the form of video to record their own life from the perspective of a third person,or share their thoughts or The experience usually lasts from 1 to 30 minutes.Vlog was born in 2006 and gradually emerged in China in 2018.It will explode on a large scale in 2019.In 2020,it will become the mainstream form of communication and sharing,and it has also become the most popular form of short video.Vlog's content types are relatively concentrated,mostly focusing on life sharing,food,learning,travel or scenery,and thought communication;Vlog audiences have similar characteristics,young people are the majority of Vlog audiences;Vlog authors have relatively concentrated fans as a group,people will also use Vlog as a part of young people's social interaction to establish mutual connections.The threshold of Vlog creation is higher than that of traditional short videos.Authors are more inclined to output video content with exquisite layout,coherent content,clear themes,unique taste and not low-level,and they are more eager for interaction and communication between the audience and the author.This article sorts out the related literature of Vlog and finds that Vlog is a short video format that has gradually become popular in recent years.Few studies have done in-depth research on this form of Vlog.Most of the research stays at the level of elaborating reality and discussing development;for the matrix of Vlog——"Short video",a form of Internet communication,is mostly analyzed from the perspective of practical applications(such as e-commerce marketing,new forms of advertising,etc.).This article believes that,as a form of video creation that takes the author as the protagonist and resonates strongly with the audience,Vlog will first establish a connection with the audience and reach a consensus with the audience before being used in practical applications,especially monetization applications.Favor and appreciation,the interaction between the author and the audience,which in turn produces a broader influence and a positive effect.This article starts with the creation content and data of Vlog creators,and studies the numerical expression factors that affect the value of Vlog creators;further,considering that audiences(fans)interact with Vlog creators more frequently,and the topics of interactive topics are more concentrated.Based on the interaction factors,study the characteristic factors of the interaction between Vlog fans and the author.The study of the value of Vlog authors focuses more on the audience's reaction to Vlog authors and their works.First of all,this article uses "expectation confirmation theory",usage and satisfaction theory and other related theories and literature as the basis,selects sample authors in the Vlog field,and collects the author's basic data,detailed data of the video under the name,and comments on the video under the name.Breakdown.In order to eliminate the evaluation distortion caused by the disparity in the play volume of different authors and different works,this paper introduces the concept of "playing ratio",that is,dividing the observed index by the corresponding play number to form a new "playing ratio" indicator.This article first studies the relationship between the index elements of the whole work(likes,repost,coin-to-play,and collections)and short-term value(the total number of comments on the author's work);,Further use the total number of comments on the author's work,the interactive elements of the whole work review(the number of frequent interactions,the personal attributes of the participating authors-medal level)as independent variables,and the"attention of Vlog authors" as the interpreted Variables,study their relationship.The research content of this article is divided into six parts.The first part is the introduction,which mainly introduces the research background,research motivation,research ideas,framework and methods.The second part is the literature review and the definition of main concepts.It mainly defines the definition,characteristics,and types of Vlog,and summarizes relevant research literature from the perspectives of Vlog content and communication phenomena,expectation confirmation theory,use and satisfaction theory,and expounds the existing research insufficient.The third part is the theoretical foundation and model construction.On the basis of relevant theoretical analysis,the relevant model is confirmed based on expectations,the theoretical model of this article is determined,and the relationship between the following elements is studied:,Reposting volume broadcast ratio,collection volume broadcast ratio,coin volume broadcast ratio),?the interactive elements of the whole work review(the composition of the number of frequent interactions,the composition of the personal attributes of the participants),?the short-term value(the total amount of the author's works being reviewed and played Ratio),? Long-term value(the author's attention amount broadcast ratio).The fifth part is the empirical analysis of this article.It first conducts a descriptive analysis of the sample data,conducts in-depth exploration of the variables studied,and then proposes models for the preface,respectively,from the total number of comments on the author's works and the amount of attention by the author.Empirical analysis from perspective.The sixth part is a summary of the main conclusions and innovations,and puts forward the deficiencies of this research and the prospect of future research in this field.Based on the above research,it is concluded that the index elements of the whole work(likes,reposting,collections,coin-operated)versus short-term value(the author's total commented play ratio)The impact of the author's entire work review interaction element is significant,and the short-term value(the total number of reviews of the author's work)and the long-term value(the author's number of attention)are also significant.Based on the above research conclusions,this article puts forward reasonable operation suggestions for Vlog authors:continue to ensure the authenticity of the content and personality characteristics,output characters with distinctive personality characteristics and high-quality works;actively interact with users,seriously respond to the needs of the audience,and understand from them The emotional sustenance of the audience;reasonably handle the response of users of all levels,and attach importance to the communication and interaction of waist users.In addition,for external observers who are hoping to find high-value and high-quality Vlog authors,a reference angle is also proposed:no longer only broadcast volume theory;observe the author's long-tail value,pay attention to the number and trend of the author's attention;further analyze the author's The rating and frequency of comment interaction users under the works.