| In recent years,the pace of economic globalization has been accelerating,financial globalization has been further intensified,and the influence of scientific and business transformation has been constantly expanding.Meanwhile,as an emerging technology,"block chain" will bring great changes to our concept of consumption and currency.The decentralized block chain,based on the characteristics of code operation and autonomy,changes the trust mode of traditional finance and provides a new solution for the interaction and operation of finance.When the political bureau of the CPC central committee held the 18 th group study on the transformation status and trend of block chain technology on October 24,2019,General Secretary Xi Jinping stressed that block chain should be regarded as an important breakthrough in independent innovation of core technologies,and the innovative transformation of block chain technology and industry should be accelerated.So far there have been several financial institutions to develop the financial products based on block chain technical support,the current block chain skill not only in the financial industry,also in payments,credit,factoring,trade finance,supply chain finance,securities trading and other financial sectors have achieved a certain degree of application of the Internet financial enterprises using block chain technology to continuously expand the market,will continue to occupy more market share.The application of block chain technology in the banking industry can eliminate the third-party intermediary link and realize direct point-to-point connection,so as to quickly complete the transaction payment while greatly reducing the cost.As block chain technology matures,the financial market will change dramatically.YC Bank as a traditional state-owned bank,has the advantages that traditional commercial banks have abundant resources,high-quality customer base,good risk control and management capabilities,and diverse product portfolios,but it has some disadvantages,such as low sensitivity to market demand,insufficient supply of effective financial services,loss of financial long tail customers,and high threshold of financial wealth management products.Under the impact of "block-chain",YC banking customers are losing,the growth is weak,the spread is narrowing,and the development has encountered great difficulties and challenges.In addition,the competition between commercial banks and Internet companies is intensifying at this stage,and the products,services,business models and channels under the traditional mode all have the weakness of insufficient innovation.In the current complex and ever-changing financial era,the competition inside and outside the industry is becoming increasingly fierce,and the financial industry is moving towards the trend of de-banking.YC Bank has to start exploring how to transform its business,scrutinizing how to make changes in business optimization,differentiated market positioning and cost control,and striving to foster strengths and avoid weaknesses in order to enhance its competitiveness,otherwise it will not get a chance to win in the fierce Internet financial competition.Under this background,YC Bank must analyze the comprehensive situation of its own policies,development scale,competitiveness,product innovation,etc.refer to the business transformation choices of financial enterprises after entering the financial market from the block-chain,summarize and study the business optimization strategy choices of domestic and foreign financial enterprises,draws lessons from experience and YC bank business transformation put forward the transformation of the way,from the "technological innovation","the business and the variety","structure" and "mode of operation of the" put forward concrete and effective strategic direction. |
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