| China News Award is the highest award of national excellent news works approved by the central government.It was the first time to set up the media convergence award in 2018.So far,it has been carried out for three times,and146 national excellent convergence news works have been selected.These selected works are very representative,symbolic and innovative,and also reflect the current process and trend of promoting media convergence in China to a certain extent achievements.This paper selects the 28 th,29th and 30 th media convergence award-winning works as the research object,adopts the research method of combining content analysis and case analysis,analyzes the creative elements and communication rules of the award-winning works,and discusses the future development trend of fusion journalism practice on this basis.The main body of this paper is divided into the following three parts.In the first part,as far as the creative elements of the award-winning works of media convergence are concerned,the works show the characteristics of soft,skillful and small incision reflecting the big theme in the topic selection;in the narrative strategy,the works reflect the focus of narrative subject and perspective,the extension of narrative space and time,and the depth of narrative structure and logic;in the aspect of innovative expression of content,the works require finding features from universality In the aspect of presentation innovation,we need to further develop the characteristics of multi-media integration and the technical application of innovative works.The second part,about the dissemination law of media convergence award-winning works,mainly shows as follows: firstly,we should grasp the time node of works dissemination,not only have the ability of "grabbing news",but also have the skill of "waiting for news".Secondly,we should start from improving the interactive ability of news works,and enhance the interaction of works through IP operation,H5 technology application and the development of news games Mobility.In the third part,based on the research results of this paper and my daily thoughts,the author makes the following prospects for the future trend of integrated news practice: as far as the integrated news works are concerned,they should turn to intelligence and scene in the field of production,and tend to game and ceremony in the field of communication;as the main body of integrated news creation,media practitioners should do the following While adhering to the professional ethics of journalism,we should break the shackles of traditional media thinking.In business,we should change the original linear work mode with clear division of labor,and strive to be a media journalist with one specialty and multiple abilities. |
