| With the continuous development of new media technology,the communication mechanism of traditional media has been gradually changed,and the transformation of traditional media such as TV industry to integrated media has become a new theme of The Times.Among many new media,the interactive,entertaining and pluralistic We Chat official account has become one of the important ways of television transformation and integration.The We Chat official account is user-oriented and absorbs the output of vertical high-quality content,which makes traditional TV face new thinking on the content creation of new media.Based on the above thinking,this paper studies the focus is on TV class public content creation development research,jiangsu satellite TV,hunan TV’s number two provincial satellite TV public as the research object,on the basis of analyzing the current situation of the development of TV,public,the two provincial television public,as well as one of the main content more,a child of the public,has pushed to compare,analysis and thinking,It consists of two parts: one is the study of the characteristics of the creation of text and text,including the analysis and comparison of copywriting,typesetting,combination of text and text,interactive elements,etc.;The second is the research on the creation characteristics of short videos in the public account,including the analysis of the presentation methods,style characteristics and other contents of short videos.Finally it is concluded that the current may be the problems encountered in the content creation and the advice of the content creation,thus the estimation to the actual work,the development on the guide number class public television content creation and innovation,to vertical content in melting media era is the effective output,and can through new media characteristics make public,access to more users,ultimately return to television,drainage of the user Raise ratings. |
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