Graphical Subconscious Cognitive Research And Its Application In Internet Product Design

With the rapid development of Internet information technology,various products based on Internet information technology have been spread all over our daily lives.While emerging technologies bring convenience,they also bring many drawbacks.Faced with the impact of massive data and fragmented information in the information society,how to deal with the complex relationship between people,Internet products,and the environment has become the key to user experience design.Most of the design method theories focus on the design requirements of the user-awareness level,but pay little attention to the design requirements of the user’s subconscious level,and the user’s subconsciousness determines 95% of behaviors,decisions,and emotions.Based on the subconscious level of the user,this paper explores the influence of graphic elements on the image information and the efficiency of text information acquisition,and finds the relationship between shape,cognition,emotion and information acquisition in the subconscious level of human beings.This paper summarizes the user subconscious cognitive graphic element design method based on the subconscious theory,cognitive psychology theory and user experience design theory,which is applicable to the interface design of Internet products,and applies it to the actual design project.Firstly,through psychological experiments,the influence of graphic background elements on user emotions and cognition was studied.And through research on subconscious design theory,semiotic theory and cognitive psychology theory,the experiment of cognitive influence of graphic elements on images and text information under the user’s subconscious is completed.Through the analysis of the experimental results,it is concluded that different graphic elements have different effects on the user’s image information and text information acquisition.According to the main influencing factors,different graphic background elements have different effects on the user’s subconscious emotions,and the five-point theory is summarized,which helps the design practitioners to select corresponding graphic elements to enhance or reduce the cognitive level under the user’s subconscious.Secondly,according to the results of emotional research,a graphical element design method model is proposed.Combining research results of user emotions at home and abroad,this paper proposes an emotional index suitable for the subconscious graphic element design model,and an emotional cognitive model under subconsciousness and an information acquisition efficiency model under the subconscious.Combined with the user experience design methodology,this paper makes an in-depth study on the related theories of emotional impact on user experience,and proposes a user-oriented,business-oriented graphical element design method model under the subconscious.Finally,apply subconscious cognitive graphic element design theory to practice and introduce evaluation indicators.Combined with the user experience design method flow,in-depth user research on the target users,summarizing the typical user images and user experience maps of Persona,completing the interface design of the consumergrade genetic testing Internet products,and promoting the product launch.Through the control experiment,using the usability test method and the emotional evaluation method,it is feasible to verify the graphical element design method based on the user’s subconscious cognition from the two latitudes of usability and emotion,and effectively improve the user experience.