| Online audio industry in China since 1997,as the mobile Internet boom,in 2011 began to mature slowly,laminating the present demand,continuous innovation to upgrade,development so far,the number of mobile audio users around the country in ten years reached $540 million,has a large user base,development prospect is good,is a piece of blue ocean.Over the past decade,the platforms have evolved from traditional radio broadcasting to vertical professional content on mobile audio platforms,then to user-generated programs,and then to professional user production.Along with the change of escalating in all aspects of the platform,the content of niche with emphasis on the development direction of today,in this paper,based on the mobile platform audio research,user scale expands unceasingly,the mobile audio platform promoting cultural self-confidence more Chinese national vigorously promote the excellent traditional culture under the background of research program of minorities in the spread of polymerized mobile audio platform,examining mobile audio platform minority show low status and discuss the reasonable optimization path.This paper attempts to study ethnic minority programs as audio platforms,and uses content analysis and comparative analysis to analyze the transmission of ethnic minority programs on Himalayan FM and Dragonfly FM,which are aggregated mobile audio platforms.The content and platform issues are put forward.Data statistics are carried out on the album name,the number of programs(episodes),the total length(minutes),the number of broadcasts,the number of comments,the number of collections,the number of subscriptions,and whether paid programs are paid or not.From the perspective of content,it is found that the number of episodes of the audio album of the program is too small,the content is not rich enough,the broadcast quantity is low,and the broadcast time of the program is greatly insufficient.The total length of the program is in the double digits,accounting for 39.8%.From the perspective of platform,the number of subscriptions of ethnic minority programs on the platform is generally low,and the number of comments is low,and the interaction between the programs and users is extremely low.Users’ collection of ethnic minority programs is unevenly distributed.There are only 3 albums with collections over 10,000,accounting for 2.9% of the total.Then it analyzes the sluggish development status of ethnic minority programs on aggregated mobile audio platforms.In terms of content,the homogenization is serious,the good and bad are mixed,which leads to an anticlimactic ending.In terms of platform copyright disputes and platform mechanism rigidity,there are still many problems that need to be improved.In the last chapter,based on the analysis of many problems,it proposes the optimal development path for ethnic minority programs on aggregated mobile audio platforms.In the era of content is king,content should be subdivided,programs should be enriched,high-quality programs should be created,and user-oriented should be adhered to,so as to realize the long-term and profitable development of the platform.At the same time,we support professionals to create vertical content and form a unique content matrix to ensure the uninterrupted operation of high-quality content.In the layout,we realize the uninterrupted operation of vertical content and the riveting and docking of horizontal content needs.Create multiple scenes,meet user needs,provide users with panoramic and immersive communication new experience,improve copyright protection measures,constantly enhance users’ copyright awareness,and guide users to correctly choose and carry forward ethnic minority culture. |
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