| The development of the times has made the value of intangible culture increasingly apparent.More and more government departments pay attention to Qipao craft,but the development of Qipao culture is more traditional.With the rapid development of the Internet and the increasing popularity of mobile terminals,the spread of cheongsam culture has brought opportunities.The subject selects the cheongsam culture as the research object,carries on the field investigation through the field investigation,combs the related literature of the cheongsam culture,and looks for the predicament and the solution of the cheongsam culture dissemination.This subject attempts to find an effective way of spreading cheongsam through the research of APP interface design.Breaking the traditional mobile terminal design mode,by exploring the interface design related to robots,studying the interface symbol expression of this type of product.In the early stage,through literature analysis,the development background and current situation of cheongsam culture were sorted out,and its communication characteristics were condensed.Based on user portraits,user needs were analyzed and the APP information framework and interaction model were constructed.At the same time,a detailed analysis of the visual symbols in the user interface is carried out,and then the product design is carried out with a reasonable design method.Finally,taking the design of the cheongsam APP interface as an example,we explored various ways of spreading cheongsam culture,and designed the APP interface from the perspective of user experience.The combination of "cheongsam" and APP provides users with a platform for popularizing cheongsam culture,provides new design ideas and methods for the inheritance of cheongsam culture,and is also a way to spread and protect cheongsam culture. |