Research On The Development Strategy Of Library Cultural And Creative Products Under The Background Of Cultural And Tourism Integratio

This paper aims to study how Chinese libraries can organically combine cultural and tourism industry through creative products and cooperate with the community to implement the policy of cultural and tourism integration under the background of the policy.This paper studies how to develop,produce and promote cultural and creative products from the perspective of library work,and forms a set of effective development strategies to provide certain guidance for practice.This paper mainly uses literature research method,network research method,case analysis method,comparative analysis method and situation analysis method.By analyzing the relevant policies and examples at home and abroad,it confirms that cultural innovation products are the important entry point of the combination of library and cultural tourism integration policies,and concludes some existing problems in the library cultural innovation products in our country: the phenomenon of product homogeneity is common,the product operation process is not market-oriented enough,etc.In view of the above problems,this paper puts forward some strategies for the work of Chinese libraries in developing,producing and promoting tourism cultural products.