Application Research Of Scenario Theory In Mobile Reading Platform ——Taking Palm Reading App As An Example

Mobile reading platform is one of the main reading methods for people at present.It plays an important role in promoting national reading and improving national reading literacy.It is faced with fierce market competition and survival dilemma.Based on this,this paper combines the scenario theory and takes the Palm Reading APP as an example to discuss the elements of the mobile reading platform in the scene construction in the mobile Internet era,analyze its existing problems,and then put forward corresponding optimization suggestions,in order to improve the scenario-based adaptation of the mobile reading platform.It will promote the healthy development of the mobile reading market.The content of this paper is mainly divided into six parts: Chapter 1 Introduction,analyzing the research background of the topic selection,combing the research progress of scene theory and mobile reading at home and abroad,clarifying the related concepts of mobile reading,and determining the research object,research content and research method of this paper;The second chapter analyzes the development status of my country’s mobile reading platform from three aspects:classification,profit channels and existing problems of mobile reading platforms,and lays the foundation for the analysis of mobile reading platform scene elements;The third chapter is based on scene theory.The scene elements of the mobile reading platform are analyzed.Firstly,the origin and development of the scene theory are sorted out.Secondly,combined with the characteristics of the mobile reading platform,the four major scene elements in the construction of the mobile reading platform,such as mobile entry,real-time feedback,emotional value,and knowledge payment,are analyzed.Compare and analyze Palm Reading and Migu Reading,Yisou Novel,QQ Reading,Tomato Free Reading Novel,Starting Point Reading and other mobile reading platforms,and explore the advantages and existing problems of Palm Reading APP in scene construction;Chapter 5 adopts The questionnaire survey analysis method is used to understand the user’s satisfaction with the Palm Reading APP,and provide first-hand data for the improvement of the subsequent mobile reading platform scenarios.The sixth chapter puts forward development suggestions for mobile reading platforms from the perspective of improving scenario-based adaptation,focusing on user entry scenarios,user usage scenarios,user interaction scenarios,user payment scenarios,and the construction of the entire reading ecosystem,so as to promote the healthy development of the mobile reading industry.