Research On The Development Path Of Children’s Thematic Publishing In China

Since 2003,when the former General Administration of Press and Publication formally proposed the implementation of the "thematic publishing" project,after 17 years of development,the value of thematic publishing has become increasingly prominent and achieved a double harvest of social and economic benefits.Children are the future of the nation.Children’s publishing has always been an important part of China’s publishing industry.Themed publishing for children also has important social value and industrial value.Compared with general theme publishing,children’s theme publishing has its distinctive characteristics and own rules,so it is necessary to study it specially.Starting from the concept,this paper summarizes the development status of theme publishing and children’s theme publishing,which is embodied in the expanding market scale and the digital transformation of children’s theme publishing in the new media era.On this basis,the study found that due to the publishing industry as a whole for the children’s lack of awareness of subject publications,and lack of professional talents,children’s theme publications has such problems as serious form,a single content homogeneity,new media age people change the way of reading of children’s theme publishing also bring new opportunities and challenges.In order to promote the healthy development of children’s themed publishing,this paper puts forward feasible suggestions from four aspects of publication content,expression form,talent training and marketing strategy based on specific publishing cases.First of all,in terms of publication content,editors should plan topics for thematic publication from the perspective of children.Meanwhile,they should pay attention to innovation and avoid content homogenization,so as to promote children’s interest in reading thematic publications.Secondly,we should follow the development of Internet technology,organically combine thematic publishing with AR,VR and other new media technologies,integrate audio and video into traditional books,and create a new mode of scene-based reading so that children can read,read and remember.Moreover,in the aspect of talent training,we should pay attention to the all-round and multi-level development of the editorial team,enhance the core competitiveness through the talent incentive mechanism,and reduce the brain drain.Finally,in the marketing hype,children’s theme the publisher should attach importance to online channels,and Himalayan platform derivative peripheral products cooperation,enhance the user viscosity,at the same time the use of social media for social marketing,with a network channel,into the chain of human relations in society,through the mass transmission of information exchange between high quality publications.In this way,China’s children themed publishing industry is expected to further develop healthily,and contribute to the dissemination of mainstream ideology and the promotion of excellent Traditional Chinese culture.