Research On The Anomie Of News Writing In Baijia We Media

In September 2016,the Internet giant launched its we media platform,baijiahao,for 100 times,and quickly ranked in the first echelon of we media news communication platform.Meanwhile,the average daily and monthly active users of mobile terminal also surpassed today’s headlines and once became one of the most influential news communication platforms.While winning a lot of attention,the interview of the national network supervision department also reflects that there are some problems in the news reports released by Baijia we media platform,which has brought great challenges to the development of Journalism and national governance.There are many problems in the news writing of Baijia we media,which are mainly reflected in the timeliness of news reports,the authenticity of news materials,the objectivity of reporting views,the integrity of problem elements and the simplicity of text expression.There are many reasons for these problems,mainly in the following aspects:first,the non professional production of we media news;second,the weakening of news control under the condition of mobile Internet;third,the government’s weak supervision of we media news;fourth,the overall low media literacy of the audience;fifth,the fast food and fragmentation of cultural consumption.All these hinder the improvement of news quality and the realization of guiding force of Baijia we media to a certain extent.If Baijia wants to maintain its leading position in Internet news communication,it must face up to its own problems and defects,especially the anomie of news writing,and correct them accordingly.First of all,Baijia news platform should earnestly fulfill its social responsibility,improve the professional quality of employees,strengthen the professionalism and standardization of news reports,and strengthen the audit of news reports;second,comprehensive measures should be taken to strengthen the supervision of we media platform and its news reports,improve the license system of we media news services,and improve the management of Internet information services Finally,we should focus on improving the audience’s media literacy,cultivating public rationality,establishing news feedback system,strengthening interaction,and establishing a new evaluation standard and evaluation mechanism for network news writing.