Research On Museum Internet Products User Experience Design Based On "Super Consumer Ideology"

In recent years,due to the high popularity of 5G and the catalysis of the epidemic,major domestic museums have restarted their deployment of digital platforms,and diversified display forms such as "Wandering Museums" have continued to emerge.The improvement of user experience has also been paid more and more attention.Branding development strategy has also become a subject of active exploration and practice in domestic museums.This article takes museum Internet products as the research object,uses the user-centered theory of "super consumer ideology",analyzes the common problems existing in museum Internet products in the country,and discusses how to apply the "super consumer ideology" to the analysis of excellent cases at home and abroad.In the field of museums,methods to improve user experience and design verification are carried out in order to provide new perspectives and theoretical support for the digitalization of museums in China.This article first combs and interprets the related theories and developments of museum Internet products and " super consumer ideology",and analyzes the current development stages and the causes of change that museum Internet products are facing.Through the investigation and analysis of the current situation of the Internet product experience of museums in China,the current three aspects of content,function,and interactive methods are summarized.Through comparative analysis of excellent museum Internet products at home and abroad,a systematic user experience design method of museum Internet products based on " super consumer ideology" is proposed,which includes three dimensions of refined service,scene design,and social platform.Among them,to provide personalized exclusive content with refined services,that is,to display content that meets their cognitions for different user groups;to create an immersive functional experience with scene design,that is,to provide users with an overall atmosphere that meets the characteristics of the exhibition;to socialize the group platform shortens the distance between the audience and the museum,that is,attaches importance to every feedback to users.According to the proposed method framework,the project practice was carried out based on the small program of Shanghai Textile and Clothing Museum,the feasibility of the method was verified,and the design method was fed back and optimized.Promote the branding of museums with " super consumer ideology",empower museum development through the creation of comprehensive museum Internet products,and contribute to the digital,networked,and intelligent society of public cultural services proposed by the Ministry of Culture during the "14th Five-Year Plan" period Contribution to the prosperity and development of the ideological culture.