Research On The Impact Of Sports Events On Urban Tourism Environment

This paper analyzes the factors that sports events affect the urban tourism environment,and obtains the contribution of each factor in the influence of sports events on the urban tourism environment,which can provide theoretical support for the city to improve the tourism environment through the development of sports events,and can also provide practical guidance for the city to develop sports tourism industry,which is conducive to the realization of high-quality development of urban economy.Therefore,under the background of the deep integration of tourism and sports,it is of great significance to study the relationship between sports events and urban tourism environment.In this paper,through the literature research method,the domestic and foreign sports events affect the urban tourism environment related theories are sorted out and summarized.Then,through the field interview method,the paper conducts field research on the tourism infrastructure and tourism enterprises of Zhengzhou before the National Minority Games,interviews with government staff,tourism practitioners,urban residents,tourists to Zhengzhou and other groups,and solicits the scores and opinions of experts in the field of tourism and sports,so as to establish the evaluation index system of sports events affecting the urban tourism environment.Finally,through the analytic hierarchy process(AHP)and expert scoring method,this paper makes an empirical analysis of Zhengzhou National minority traditional sports meeting,uses SPSSAU software for data analysis and consistency test,and determines the weight of each index of the impact of the National minority traditional sports meeting on Zhengzhou tourism environment.This paper draws the following conclusions: the success of the 11 th National Minority Games has improved the tourism environment of Zhengzhou,especially the construction of tourism infrastructure,the quality of residents and tourism atmosphere,the reception ability of tourism enterprises and the service level of tourism practitioners.Zhengzhou should pay attention to the development of sports events,actively apply for all kinds of sports events and activities,rely on sports events to improve the urban tourism environment,and enhance the attraction and competitiveness of urban tourism.We should also promote the integrated development of sports industry and tourism industry,build a national central city with double engines of sports industry and tourism industry,and promote the high-quality growth of urban economy with the development of tourism industry.