Research On The Development Of Miao - Dong Ethnic Sports Tourism Products In Southeast Guizhou Based On RMP Analysis

To further explore the Qiandongnan Miao and Dong ethnic sports tourism development potential, and promote the sustainable development of regional tourism, using the method of literature, field survey method and interview method to the territory of Qiandongnan Miao and Dong ethnic traditional sports tourism product development research. According to Wu Bihu proposed the spectrum analysis theory, taking Qiandongnan Miao and Dong ethnic sports tourism product as the center, based on the analysis of tourism resource advantage and market supply and demand, product innovation and the analysis of the external environment, and finally puts forward the Qiandongnan Miao and Dong ethnic sports tourism product development framework, which aims to provide reference for relevant departments.The results show that:1. Qiandongnan Miao and Dong ethnic sports resource content rich and colorful, profound cultural connotation, features prominent, self-contained, and has a broad mass base, which belongs to the symbiotic type of tourism resources into tourism products, products in the conversion does not need large investment, low input, high output, high benefit.2. Supply market has been Taijiang Shi Dong, Zhenyuan Dragon Boat Festival Dragon Boat Festival, Liping wrestling Festival, Congjiang fireworks festival, Kaili Lusheng Festival, Majiang boss bullfighting Festival and Shibing fir river rafting Festival and other products, has play a decisive role position in Qiandongnan tourism supply market. Market demand showed the elasticity of demand, the demand is more sensitive, demand expansion and demand obvious seasonal characteristics.3. Qiandongnan Miao and Dong ethnic sports tourism government attention, policy support, geographical advantages and the rapid development of tourism industry and other favorable external environment for development.4. Qiandongnan Miao and Dong ethnic sports tourism product development philosophy is "natural nourishing health, ecological Miao and Dong, Miao and Dong Ethnic Sports" in the history of sports culture as the clue, space development pattern of "one core design of three level", focus on the development of special type, combination type and with the type of Qiandongnan Miao and Dong ethnic sports tourism products.5according to the "four development model" proposed the market strategy, product strategy, marketing strategy and management strategy of four types of development strategy.