Research On The Innovation Of Ideological And Political Education Discourse In Colleges And Universities

As the Internet is an important front for carrying political attitudes and public opinion struggles,how to convert the "biggest variable" of cyberspace into "the greatest positive energy" is a problem that deserves special attention at present.As the frontier of ideology,colleges and universities are innovating the online discourse of ideological and political education in colleges and universities.It is of great significance for controlling online public opinion,maintaining the security of mainstream ideology,and fulfilling the fundamental tasks of morality and talent cultivation in colleges.The context of the development of network discourse in ideological and political education in colleges and universities has generally experienced several stages from initial individual interaction and system construction to rational reflection and value reshaping,and has gradually developed in the direction of democratic construction,diversification of communication modes and multidisciplinary integration..Current ideological and political education network discourse innovation is facing unprecedented opportunities: new communication tools and flat media models have laid a technical support for discourse innovation;ideological security construction and the needs of the public indicate the direction for discourse innovation.At the same time,due to the impact of the external environment such as the order of online international discourse,diversified thoughts,and social changes,the development of online discourse is also facing a series of challenges,such as the lagging of ideas,the involution of the system,and communication.Problems such as the stratum.In view of the current problems of the current college ideological and political education network discourse and the behavioral characteristics of contemporary college students,the innovation of the college ideological and political education network discourse is imperative,and the discourse innovation needs to lay a solid foundation at the theoretical level.It is drawn from the ideological discourse theory of the classic Marxist writers.Ideological resources,especially guided by Xi Jinping's theory of making a nation powerful on the Internet;the practical level needs to learn from relevant practical experience in network communication including hypothetical influence theory,long tail theory,and multiple coupling theory;innovate the content of network discourse,and increase communication by means of matrix communication The scope of radiation,expand the impact,and optimize the dissemination environment.Pay attention to the feedback of the follow-up communication effect,establish a discourse feedback mechanism,and evaluate the innovation effect with the help of SEM and other methods.