Research On The Communication Path Of Traditional Folk Wushu From The Perspective Of New Media

General Secretary Xi Jinping pointed out in the nineteen major reports of the Communist Party of China: "socialism with Chinese characteristics has entered a new era.This is a new historical orientation for China's development." entering the new era,social development change rapidly,and with the development of new technologies such as mobile Internet,digital communication and AI,new media emerge as the times require and have made rapid progress.On March 20,2020,the martial arts management center of the General Administration of sport of the People's Republic of China pointed out in the implementation plan for the implementation of the outline for building a strong sports country: give full play to the positive role of microblog,wechat and client in martial arts publicity;Make use of modern scientific and technological means to publicize Wushu,newspaper,Taiwan,Internet,terminal and other new media,strengthen the positive publicity of Wushu,and effectively expand the influence of domestic and International Wushu.The development of folk traditional Wushu has a long history,and the inherent traditional communication mode has been limited under the new era background.Using new media to promote the communication of folk traditional Wushu has increasingly highlighted its value of the times.Using the methods of literature,expert interview,comparative research,case analysis and mathematical statistics,from the perspective of communication,taking the development of media integration in the new media era as the research background and folk traditional Wushu as the research subject,this study makes an in-depth analysis of the communication difficulties of folk traditional Wushu and the impact of new media on the communication of folk traditional Wushu,Combined with a variety of cases,this paper explores the feasible communication path of the integration of folk traditional Wushu and new media.The research contents are as follows:(1)Compared with competitive Wushu,the research on Folk Traditional Wushu is still in a backward position,and there is little research on communication.The characteristics of new media,such as platform and interactivity,have a lot of benefits for the improvement of the communication of folk traditional Wushu.The support of new media makes the communication and development potential of folk traditional Wushu in contemporary society great.(2)The communication dilemma of folk traditional Wushu includes its own factors,social factors and cultural factors.Its own factors include insufficient basic theoretical research,difficulties in the development of non-governmental organizations and so on.Social factors include imperfect protection mechanism,lack of publicity connotation of commercial development and so on.Cultural factors include the continuous impact of modern sports,the negative impact of leisure culture and so on.The improvement of contemporary folk traditional Wushu communication still has a long way to go.find the breakthrough point,closely integrate the two and find an efficient and reasonable communication path,Will make the folk traditional Wushu present a new look in the contemporary communication activities,and further improve the contemporary communication process of Chinese Wushu.(3)The influence of new media on the communication of folk traditional Wushu includes communicators,communication methods,communication contents,communication audiences and so on.Disseminators cover a wider range and the content production is more targeted;More diversified communication modes and focus on user experience;The forms of communication content are more diverse,and the personalized service based on data mining has become a trend;The choice of communication audience has increased,"voice" realizes communication closed loop through feedback collection,and the era of "universal participation" has come.(4)Combined with the technology,economy,subject and content of new media,this paper studies the communication path of folk traditional Wushu.The technical level involves the integrated application of folk traditional Wushu and new media at the equipment and network level,and realizes new content display forms based on digital technology.The economic level includes two aspects: institutional integration and industrial development.Wushu event innovation and the design of online and offline Wushu communication platform are essential.The integration of the main level should finally rest on people.The cultivation of new media communication talents of folk traditional Wushu and the shaping of new media representatives are based on the choice of communication path derived from this.The content level is the core of media integration.The network curriculum design of folk traditional Wushu,the construction of intelligent information production platform and the control and management of network information have integrated and improved the communication content from the source and form of information.