The Communication Logic Of Social Participation Of Civil Public Welfare Organizations

According to the post-functionalist view of organizational communication,organizational communication is not exclusively top-down hierarchical,but in some cases,communication plays the role of constructing the organization itself,i.e.,"communication constructs the organization",which is particularly evident in the bottom-up development of civil society organizations.communication plays an important role in the formation and development of civil society organizations,and is the key to mobilizing social forces for social participation.In recent years,civil society organizations have gradually come into the public eye,and their broad and flexible collective action,supported by policy,has contributed to the formation of new social relationships and become an important force in solving social problems.Thus,it is of contemporary significance to explore the communication logic of social participation of NGOs.Through a year-long participatory observation of civil society organizations,this paper finds that communication is involved in many aspects of social participation in civil society organizations.In addition,this paper combines interviews with relevant actors and finds that communication plays a unique role in transmitting values and promoting identities among PSOs,which leads to equal and proactive social participation behavior of PSOs.Specifically,this paper has found the following dimensions: First,through interaction and texts,civil society organizations provide a place for actors to connect with each other,enhance their sense of "integration" and "identity" with the organization,and gradually form a collective consciousness.Secondly,based on the modern concept of public interest,the organization of each group has been organized in a way that is not only a good idea,but also a good idea.Secondly,in the field of cooperation among actors based on the modern concept of public welfare,heterogeneous groups' ways of thinking and discourse patterns are constantly exchanging and colliding,changing actors' ways of thinking and discourse patterns,thus forming the dynamic organizational communication boundaries and rules of public welfare organizations.In particular,in the Chinese context,public interest organizations have become aware of the power and boundaries of social participation,actively asserting their "legitimacy" and participating in government purchases of social services and corporate purchases of social services,steadily accumulating trust capital and transforming it into economic and cultural capital for their own needs.Finally,civil society organizations rely on the life experiences of the actors in various communities and explore their understanding of the meaning of various physical and virtual symbols,generating cultural meanings of public welfare through communication and sharing cultural values with the actors.