| In recent years,social problems caused by the lack of family education have occurred frequently,and family education has therefore become a hot topic in society.At the same time,the state also pays great attention to family education.The National Education Conference in 2021 put forward that it is necessary to continuously improve the education system for comprehensive cultivation of morality,intelligence,physical education,and art,and to improve the school,family,and social cooperative education mechanism.Under such a background,We Chat official accounts with family education as the core positioning have sprung up,and the competition in the family education official account market has become increasingly fierce.Hangzhou Huahai Information Technology Co.,Ltd.has its own product matrix in the education industry.The scope of its services is centered in Zhejiang Province and continues to spread to the outside world.Relying on its existing resources,the Huahai Classroom official account with family education as the core position came into being,and the current number of fans has exceeded 100,000.However,in the process of development,Huahai Classroom still faces many difficulties,and it is urgent to put forward corresponding solutions to the problems.This plan analyzes the current situation of Huahai Classroom,summarizes its current problems,and then analyzes the market.In the process of analysis,this plan adopts content analysis method,questionnaire survey method,combined with case analysis and SWOT analysis,in order to obtain a more reliable planning basis.In the specific implementation plan,there are four aspects of content,namely the drainage mode module,the establishment of emotion module,the profit model module and the service function module.According to the characteristics of each module,this program will combine long-term operation methods and short-term activities to warm up and provide a practical path for Huahai Classroom to break through the current predicament. |
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