Study On Evolutionary Game And Guarantee Strategy Of Value Co-Creation In Innovation Ecosystem Of Cloud Manufacturing Alliance

The boundaries of traditional manufacturing are currently being pushed by the new information technologies,and the manufacturing industry is gradually evolving into an innovative ecological industry.Enterprises must cut costs,incorporate better resources,and boost their capacity for innovation if they want to advance.Value creation becomes the foundation.However,due to the open environment,the value system has undergone significant changes.The product value is no longer created independently by a single enterprise,and the connection between enterprises and the outside world is more close and open.Multi-stakeholders form a complex dynamic alliance innovation ecosystem,and the value creation and innovation activities have been transformed into multiple subjects to jointly create value.The cost,benefit,risk,and other factors will also have an impact on the subjects’ behaviors and strategies in addition to the customized and varied demands of innovation subjects in the cloud manufacturing alliance’s innovation ecosystem.The entire value co-creation process is a game-like evolutionary process in which all parties’ subjects influence and interact with one another.Therefore,the evolutionary game and guarantee strategy of value co-creation of innovation ecosystem of cloud manufacturing alliance are analyzed,which is conducive to the transformation and upgrading of traditional manufacturing enterprises and the sustainable development of cloud manufacturing industry.Based on the literature research on cloud manufacturing alliance,innovation ecosystem,value co-creation and evolutionary game at home and abroad,this paper firstly analyzes the connotation,characteristics,components and functions of the innovation ecosystem of cloud manufacturing alliance,defines the concept of value co-creation,and analyzes the motivation,process and game relationship between each innovation subject.The process of value co-creation is divided into three stages: value proposition fit,value creation realization,value generation and acquisition.The value co-creation strategy is proposed based on the evolutionary game analysis of trust consensus,resource sharing and win-win interests.Second,the prospect theory is integrated with the evolutionary game to define,postulate,and develop the model of the trust process,as well as to conduct simulation analysis,taking into account the deviation of each innovator’s behavioral decision.Put forward the trust consensus guarantee strategy.Thirdly,resource sharing and resource categories are examined.System dynamics then uses the description and hypothesis of the entire process and the construction of the evolutionary game model to analyze the complex dynamic process of the evolutionary game model under the condition of bounded rationality.The supporting strategy is suggested.On the basis of the description and hypothesis of the win-win process,the concept of win-win interests is created,and an evolutionary game model is constructed.Simulation analysis is performed and evolutionary game theory is used to determine the ideal distribution ratio of value co-creators,and the supporting strategy is suggested.Taking the innovation ecosystem of space cloud manufacturing alliance as the research object,the feasibility and effectiveness of evolutionary game and guarantee strategy of value co-creation are verified.Study on evolutionary game and guarantee strategy of value co-creation in innovation ecosystem of cloud manufacturing alliance,how to fully exploit the system’s resource advantages,realize open collaboration of resources and services,broaden the scope of resource sharing,increase the competitiveness of the manufacturing industry,and And how to interact more fully through the cloud manufacturing platform,actively participate in value co-creation to obtain greater value,play to the huge advantages of cloud manufacturing,provide scientific theoretical methods and scheme reference.