Behavior Analysis Of Logistics Alliance Based On Game Theory

The development of market economy not only promotes the development of logistics enterprises,but also brings pressure to the logistics enterprises.Facing the impact of domestic and foreign logistics enterprises,in order to improve their efficiency and make up for the lack of enterprise capabilities,the third party logistics enterprises adopt a logistics alliance strategy to achieve the maximization of the interests of the enterprise.On the basis of analyzing the evolution factors of logistics alliance with the method of quantitative analysis.At the same time,the process of logistics alliance is considered as the process of the game.The game theory is used to construct the game matrix of logistics alliance,and the long term evolution game of logistics alliance and it's influence on the stability evolution factors on logistics alliance are analyzed.The research work of this paper is as follows:First of all,the background and significance of this paper is introduced,and then the main research contents and the main research ideas of this paper are presented.It introduces the basic theory of logistics alliance and game theory and the application of game theory in logistics alliance,such as principal agent theory,cooperative game theory,evolutionary game theory and so on.Secondly,the paper analyze the evolution factors of logistics alliance,and the factors includes business quantity,the price factor and the cost factor.Then the paper takes a quantitative analysis,from the perspective of business volume factors and price factors,and takes a cost factors as the basis,we take the Cournot model and Bertrand model to demonstrates the forming logistics alliance and it can make the alliance internal logistics enterprises obtain more profit.This is the root cause of the formation of Logistics Alliance.Finally,the focus of this paper is the long-term stable trend of logistics alliance,this paper is under the assumption of the Cournot model and Bertrand model.Firstly,it analyzes the symmetric Logistics Alliance under the condition that each subject is in equal status,and comes to the conclusion that the long-term development trend of this logistics alliance is not stable,due to the difference between the logistics enterprises,each enterprise in the position should be different in the league.So in this paper,the evolution of logistics alliance stability strategy is improved.In this paper,due to the third party logistics enterprises in the specific capacity,logistics enterprises are classified in to integrated logistics enterprise and functional logistics enterprise and the two types of enterprises are combined,constituting a asymmetric logistics alliance.Then,the evolutionary game model is used to construct the logistics alliance evolution game matrix,and the long-term stability of the asymmetric logistics alliance is analyzed based on the factors.Finally,the conclusion of this paper is verified by Matlab.