Practice Of Brand Image System Design Of Qingyang "Qihuang" Sachets

With the rapid development of society,the renewal and iteration of products and the emergence of new products and high technology,many excellent traditional handicrafts have gradually become less competitive and neglected.Qingyang sachet,as an important part of chinese traditional handicrafts,embodies the craftsman’s outstanding embroidery skill and unique creative idea,which plays an irreplaceable role in inheriting chinese excellent traditional culture and promoting cultural confidence.This paper focuses on the cultural connotation of the traditional embroidery process of Qi-Huang sachet,analyzes the specific transformation of Qi-Huang sachet in brand image design,and innovates the brand visual image system of Qi-Huang sachet.This paper summarizes and analyzes the history and value of Qingyang sachet through literature research,data collection,field investigation and participatory observation.Taking traditional handicrafts at home and abroad as examples,this paper delves deeply into the design methods of Qingyang’s brand image,and provides ideas for the design practice of Qihuang’s brand image to solve the problems that Qingyang’s brand image is incomplete,its positioning is unclear,its personality is not distinct,and the brand image design lacks local visual elements.