Research On The Skill Of Jiajiang Handmade Paper And Its Brand Image Research

Craftsmanship as society gradually increase awareness of the protection of intangible cultural heritage, historical and cultural value has been increasingly respected. But in the contemporary cultural and economic trends, Jiajiang handmade paper production techniques, living environment, socio-economic and cultural status also will be changed. This article from the perspective of the non-protected and brand development of the cultural heritage, on the one hand through field fieldwork, visiting paper mill, business and Jiajiang county government departments to learn more about traditional hand papermaking techniques, in-depth exchanges with the heritage and sales business skills Jiajiang handmade paper current problems facing the development. On the other hand through the market development and brand Jiajiang handmade paper Anhui xuan paper, Japanese paper and related materials research brand, collation and analysis of literature data. For its development process lack of brand awareness and brand promotion of innovation and design is not a problem, Jiajiang handmade paper proposed the idea of brand building: the traditional handicraft and marketing, traditional paper culture and art design combine to establish a new Hand Jiajiang paper brand image, product innovation promotion model.