Analysis And Stimulation Strategy Of Tourists’ Environmental Responsibility Behavior In Lu Shan Scenic Spot

In the process of recreation,tourists not only bring ecological,economic and social benefits to the country and local governments,but also produce bad behaviors such as littering,destroying vegetation and disturbing wildlife habitat,which has a certain negative impact on the ecological environment of the tourist destination.How to coordinate the relationship between tourist behavior and eco-environmental protection has become a key problem to be solved in the process of high-quality tourism development.Therefore,exploring how to stimulate tourists’ environmental responsibility behavior has become an important task of ecological protection of domestic scenic spots.Based on the behavior theory and taking Lushan scenic spot as the research object,this paper constructs the measurement scale of tourists’ environmental responsibility behavior.Using the questionnaire survey method,this paper carries out a questionnaire survey on Lushan scenic spot,and judges the current situation of tourists’ environmental responsibility behavior in Lushan scenic spot through descriptive statistical analysis,difference analysis and correlation analysis,And verify the impact of promotional conditions(scenic spot environmental quality,convenience conditions,scenic spot environmental policies and information intervention).The research shows that:(1)according to the characteristics of Lushan scenic spot and relevant literature,tourists’ environmental responsibility behavior can be divided into four parts: tourists’ compliance environmental responsibility behavior,tourists’ consumption environmental responsibility behavior,tourists’ persuasion environmental responsibility behavior and tourists’ publicity environmental responsibility behavior.(2)The survey found that the average scores of the four kinds of tourists’ environmental responsibility behavior in Lushan scenic spot showed a decreasing trend in turn.The implementation of tourists’ compliance environmental responsibility behavior was the best,and the implementation of tourists’ publicity environmental responsibility behavior was the worst.(3)Tourists have the lowest recognition of the environmental quality of Lushan scenic spot,while they have better recognition of the convenience,the environmental policy of the scenic spot(divided into punishment policy and encouragement policy)and information intervention.(4)The study on the impact of promotional conditions on tourists’ environmental responsibility behavior found that the four kinds of tourists’ environmental responsibility behavior in Lushan scenic spot were significantly positively correlated with the scenic spot environmental quality,convenience,punishment policy,encouragement policy and information intervention.Among them,the impact of information intervention on the four kinds of tourists’ environmental responsibility behavior is the highest,and the impact of incentive policy is the lowest.(5)Based on the analysis results,this paper puts forward some stimulating strategies,such as improving the publicity and education system of tourists’ environmental responsibility behavior,improving ecological protection infrastructure,refining the service guidance of tourists’ civilized behavior,enhancing the awareness and perception of tourists’ environmental responsibility behavior,and establishing the incentive mechanism of tourists’ environmental responsibility behavior.