Research On Digital Display Design Of Hanfu Culture And Popular Science

China is known as "the country with the crown,the country of etiquette",and many ethnic groups have their own unique clothing,some of which are even preserved to this day.The traditional clothing of the Han ethnic group is the elegant and elegant Hanfu.Unfortunately,after the Manchus entered the customs,the policy of "shaving hair and changing clothes" was implemented,which led to the decline of Hanfu.Because of this,there is a certain controversy about Hanfu culture in the world.Ordinary people know very little about Hanfu,and even some Han people do not know that Hanfu is our traditional clothing.Therefore,it is urgent to popularize Hanfu culture and popularize Hanfu knowledge.Fortunately,today is the era of digital popularization.Through the bridge of digital display,the popularization of Hanfu culture will make a qualitative leap in both breadth and depth.Therefore,this paper takes the digital display design of Hanfu culture popularization as the research object,and explores the innovative development path of traditional culture.This paper comprehensively uses literature research,case analysis,field investigation and questionnaire survey and other research methods.The full text is divided into five parts.First of all,the background of the selected topic of this paper is analyzed and summarized,and the main content and framework of the paper are summarized.Secondly,by summarizing and sorting out the social foundation of the research topic,it discusses the current situation of the development of the Hanfu culture market,analyzes and summarizes the connotation and research scope of the Hanfu culture,and extends the discussion on the development and dissemination of the Hanfu culture industry.Then,the basic design framework of digital display is constructed from three aspects: design principles,design ideas and design methods.Then,using the questionnaire survey method,it analyzes the communication market and audience psychology of the digital display of Hanfu culture.publicity and design practice.Finally,summarize the full text,clarify the importance of Hanfu culture popularization,and the prospect of future digital display.