Research On MG Animation Design For Popularization Of Ceramic Culture

Under the background of "Internet Plus",cultural and creative industries flourish.But in sharp contrast,the development of ceramic culture industry has entered a bottleneck period,and ceramic culture is in urgent need of spreading,developing and inheriting in a form that conforms to contemporary aesthetics.In recent years the rise of Motion Graphics animation contributed to a tide of popular science,Motion Graphics animation with its message concise intuitive and low production cost,iteration speed,high transmission efficiency and wide audience quickly in a short video and animation market foothold,Motion Graphics animation application in the field of science popularization and spreading traditional culture also nascent,how to spread ceramic culture in the form of Motion Graphics animation is worth studying and exploring.Based on the popular science of ceramic culture,this paper first discusses the possibility of the application of Motion Graphics animation in the field of popular science of culture.At the same time,several examples were studied by the method of literature research and case study.Then,taking the animation production process as the template,the paper summarizes the procedures and principles of Motion Graphics animation design suitable for the popularization of ceramic culture,and summarizes the advantages and directions of the application of Motion Graphics animation in the popularization of ceramic culture in combination with the investigation of Motion Graphics animation of cultural popularization.Starting from the receiving end of communication,this paper investigates the audience of popular science Motion Graphics animation of ceramic culture with the method of investigation and research,and studies the popular science animation of knowledge,and obtains a scientific audience model and the design idea of popular science Motion Graphics animation of ceramic culture.Then according to audience model and the design idea,combining theory and practice of research results summarized the ceramic culture science Motion Graphics animation design strategies and methods,put forward "cultural knowledge creative expression" script writing method and Motion Graphics animated graphics design rule has the guiding effect of ceramic culture such as science Motion Graphics animation design method,used to guide design practice.Finally,the practice of popular science Motion Graphics animation design of ceramic culture is used to verify the scientific nature and feasibility of the design strategy and method.This paper discusses how to use the new form of media dissemination of traditional culture,make the traditional culture can be spread in young people,through the audience research,and practice research,summarize the theory and design practice,to explore a suitable new channels to inherit and develop the traditional culture under the age of the Internet,and traditional culture back to life just around the corner.