Research On Inheritance Of Cosmetic Brand Packaging Design During The Republic Of China

With the improvement of living conditions,people are no longer satisfied with a single packaging form,and the pursuit of high-quality,connotative packaging has become the trend of design development.Cosmetics,as daily necessities that can make people beautiful,have been highly sought after since ancient times.The skills and quality of many domestic cosmetics are derived from the inheritance of the brand history.It is the continuation of these brand heritages that have created time-honored domestic cosmetics brands with local characteristics.The period of the Republic of China was an important node in the development of cosmetics blowout.It was a complex society with strong representation and multi-cultural construction,and it carried the fascinating charm of traditional culture.However,due to the loss of inheritance,people’s understanding of domestic time-honored cosmetics brands has faded,which has caused many cosmetic brands to face a crisis and lose their domestic market share and customer groups.Therefore,this topic is based on cosmetics brand packaging design,starting from the Republic of China period,through exploring the inheritance of packaging design during the Republic of China,analyzing the development status,aesthetic concepts,characteristics of the times,and artistic characteristics of domestic cosmetics packaging design.In-depth analysis of its structure,material,subject matter,format,color,and fonts are carried out to build a complete cosmetic packaging design inheritance and innovation development system.Make use of the advantages of cosmetic brand packaging design during the Republic of China to achieve the purpose of improving the packaging design of modern cosmetics brands,highlight the heritage of domestic cosmetics brands,show local culture and national spirit,so as to establish the uniqueness of domestic cosmetics brands and promote economic productivity.Put forward thinking for the development of modern cosmetics packaging design: First,we must insist on starting from the consumer itself,satisfying cultural and emotional needs,adhere to the principle of humanized design,and make the design warm;second,focus on consumer aesthetics and functional needs,and adhere to practicality Design principles,let design think;third,integrate technology and folklore to design,link tradition and fashion,share skills and experience,follow the principles of green design and innovative design,enhance brand inheritance,innovation and development,and make design creative;fourth,from local Develop the market with the international development perspective,give full play to the advantages of national culture,use cosmetics packaging design as a carrier,increase the market share of local cosmetics brands,increase fiscal revenues for cosmetics,and achieve cultural and economic harvests,make design valuable,and hope for the future The development of packaging design for domestic cosmetics brands has been beneficial.