| Tea culture and regional culture are inseparable,Mount Tai as a tourist destination,has a deep regional cultural connotation."Mount Tai to ensure peace","stable as Mount Tai" and other representatives of the peace culture of Mount Tai reflect the values carried by Mount Tai,Mount Tai peace culture as one of the important components of the culture of Mount Tai,but also an important asset of the packaging design of the specialties of Mount Tai.As one of the specialties of the Mount Tai region,Nv’er Tea from Mount Tai has achieved excellent quality of tea species due to the outstanding environment of the people.At present,the brand recognition of Nv’er Tea from Mount Tai is low,and the packaging design has problems such as not distinctive regional characteristics and insufficient product creativity.Therefore,this topic is based on the Mount Tai peace culture,through the product packaging design innovation,the use of art design language,trying to increase the brand influence of Nv’er Tea from Mount Tai,with a certain exploration value and practical significance.The thesis firstly starts from the development of Mount Tai peace culture and Nv’er Tea from Mount Tai,through literature research and field research,the development history of Mount Tai peace culture and Nv’er Tea from Mount Tai is sorted out,which provides rich cultural resources and creative inspiration for packaging design.Secondly,through the combination of online and offline research,we analyzed the current situation of Nv’er Tea from Mount Tai packaging and concluded that it is facing the problems of low brand recognizability,lack of creativity in packaging design and excessive packaging.Once again,through the means of tea sales big data,questionnaire analysis,field survey analysis,etc.,research on the needs of consumer groups,the status quo of Nv’er Tea from Mount Tai packaging and other issues,to provide data support for Nv’er Tea from Mount Tai packaging design.Finally,on the theoretical basis of sorting out the Mount Tai peace culture and the current situation of Nv’er Tea from Mount Tai sales,the theoretical and practical analysis is conducted with the experience of transforming the results of Nv’er Tea from Mount Tai packaging analysis and other regional tea packaging design at home and abroad,and the Nv’er Tea from Mount Tai packaging is design ideas are summarized into three aspects: brand design,graphic design and color design.Through the integration and analysis of Mount Tai peace culture,this paper explores the design path of the new visual effect of Nv’er Tea from Mount Tai packaging and expands the share of Nv’er Tea from Mount Tai in the tea market with the help of packaging design.At the same time,it provides a new channel for people to understand the Mount Tai peace culture,which has certain value and significance to improve the brand awareness of Nv’er Tea from Mount Tai,promote Mount Tai culture and improve cultural self-confidence. |
