Research On Marketing Strategy Of N Biological Products Compan

Currently,the state strongly supports the development of commercial culture medium market,but the commercial culture medium in China started late,the customer recognition is not high,and the marketing strategy of culture medium companies is still in the exploratory stage compared with foreign countries.N Company is the first to produce finished culture medium in China.With more and more companies entering,more intense competition has emerged here.Based on the N Company,this paper puts forward the marketing strategy.This paper discusses the marketing strategy of N Company,and finds out the difficulties.The macro-economic situation and micro-environment are studied,and the SWOT model is used to study,and the differentiation strategy is selected for the business level.Based on the STP research,new 4Ps marketing strategies are formulated and a set of safeguards has been proposed for the marketing tactic.It is found that the target market of the company should be divided into three parts:(1)Vaccine manufacturers and biopharmaceutical companies in the eastern region;(2)Manufacturers of sterile preparations and sterile instruments in North China and the Yangtze River Triangle;(3)Oral preparation companies in the central and western regions.Market positioning is to provide high-quality and differentiated products in the target market.N Company product strategy includes producing differentiated products,developing new products,changing safe and convenient and distinctive packaging and improving brand recognition.The price strategy includes three aspects: keeping the price system stable,adjusting the price according to the market competition and setting the promotion price.The channel strategy adopts the mode of combining direct sales with agent sales.Promotion strategy is implemented through personnel promotion,advertising and public relations activities.It puts forward the safeguard measures of marketing strategy:adjusting the marketing organization structure,strengthening the construction of marketing team,improving the marketing management ability and so on.This paper defines the target market,and propose new marketing tactics and safeguards,so as to promote the improvement of the marketing level of N Company.