Research On The Development Strategy Of Guiyang Aluminum And Magnesium Institute Aluminum Electrolysis Branc

China’s modern aluminum industry started in the 1970 s and has become the world’s first aluminum producer after nearly 50 years of development.In recent years,various problems such as high energy consumption,high pollution and overcapacity have gradually emerged.Under the guidance of a series of policies such as supply-side reform and "double carbon",the development mode of China’s aluminum industry will be transformed from scale expansion to inventory optimization,incremental control and active reduction,and from low-cost resources and factor input to innovation-driven,quality and efficiency improvement,high-quality development,green development and smart development.Therefore,the industry target market will also undergo profound changes,from increment to inventory,from new projects to project relocation,technological transformation,industrial upgrading and technical services.Guiyang Aluminum-Magnesium Institute Aluminum Electrolysis Branch,as one of the only professional electrolytic aluminum process and engineering service technology suppliers in China,has witnessed the rise of China’s aluminum industry with its decades of development.However,in recent years,affected by the background of electrolytic aluminum industry,new projects have been greatly reduced and design business has sharply decreased,and the company’s traditional development mode has encountered unprecedented bottlenecks.Under the fierce market competition and changing policy environment,the parent company,Guiyang Aluminum Magnesium Institute,takes "leading by science and technology,focusing on nonferrous metals,diversified development,and expanding overseas" as the general policy,and encourages all molecular companies to focus on the general goal,market-oriented,pioneering and innovative,independent and independent management,and find the road suitable for their own development.How to give full play to the advantages of aluminum electrolytic branch,solve the current development dilemma,grasp the pulse of the market,find the right position in the transformation and upgrading of the industry,open the market,has become the focus of this paper.This paper makes comprehensive use of relevant theoretical knowledge of strategic management,Porter’s Five Forces,PEST analysis tools,and field investigation methods to analyze the internal and external environment of the branch.The key factors such as the advantages and disadvantages,opportunities and threats faced by the branch are clearly defined,and the EFE matrix and IFE matrix are established on this basis.Combined with internal and external evaluation matrix,SWOT analysis model is established,and four alternative strategies are obtained by qualitative analysis.QSPM analysis model is used to determine the company’s diversified development strategy,and put forward the implementation of the strategy and safeguard measures,in order to provide ideas for the high quality and sustainable development of aluminum electrolytic branch.