Research On The Cultural Changes Of Songtao Miao Embroidery Under The Background Of Industrializatio

In its development,art anthropology is not only concerned with traditional art and the cultural contexts in which it survives and develops with the changing times,but also with studying the adaptability and inheritance of traditional art in the modern commercialized social environment.Songtao Miao embroidery is the general name of the embroidery products(public brand)characteristic of the Miao culture in Wuling Mountains,a representative item of the National Intangible Cultural Heritage(the fifth batch),and an ethnic folk art and craft with regional characteristics,which also faces the problem of adaptation and change in the commercialized social environment.This paper applies the theories and methods of art anthropology to obtain first-hand information from the perspective of cultural industrialization through field surveys,interviews and documentary research.The main contents of the paper are:Chapter 1,tracing the historical origin of traditional Songtao Miao embroidery in terms of its content and characteristics,application scope and process,cultural code,status and role,reflecting the universality,importance and influence of Miao embroidery in Songtao,and laying artistic theoretical support and profound cultural connotation for industrialization development.Chapter 2 reveals the history and development of the industrialization of Miao embroidery,analyzes the production mode,sales channels and consumer groups of Miao embroidery,summarizes the advantages and problems of the industrialization of Miao embroidery,and puts forward development thoughts.Chapter 3 analyzes the changes of contemporary Miao embroidery culture in Songtao in terms of five aspects: pattern themes,functions and processes,Miao embroidery techniques,Miao embroidery subjects(people)and Miao social thought,which is the focus of the whole text.Chapter 4,from the perspective of inheritance and protection of Songtao Miao embroidery in the context of industrialization,summarizes the current dilemma of inheritance and offers insights and thoughts on protection from the perspective of "non-heritage".The article shows that the cultural changes of Songtao Miao embroidery in the context of industrialization are both active and passive,and the results are negative and negative,but more positive and positive.However,no matter what the motives are,how the changes are made,and what the results are,we have to pay attention to the preservation of good traditional culture and the injection of new connotations,for culture is the core and soul.The academic significance of this paper is to add new cases to the localization of art anthropology theory by drawing on the results of academic research and methodology,and to provide reference ideas for the industrialization of Songtao Miao embroidery.