Research On Value Evaluation Method Of New Energy Automobile Enterprises

In recent years,environmental problems have become increasingly severe,and ecological balance and energy shortage are the urgent problems to be solved at present.In order to solve the contradiction between economic development and environmental protection,the national government has strengthened the development of energy automobile industry.With the rise of emerging industries and the strong support of the government,more and more enterprises have found new opportunities and started to flood into the new energy vehicle market.The intensification of market competition has promoted the turbulence,integration and reorganization of the industry,and also increased the uncertainty of the future development of enterprises.Therefore,investors and company managers pay more and more attention to the value of new energy automobile enterprises.Objectively evaluating the value of new energy automobile enterprises can provide investors with scientific and correct decisions,and also help business operators to make rational strategic decisions.However,at present,the evaluation circle has not yet established a relatively perfect value evaluation system,and the traditional evaluation method is difficult to reflect the characteristics of the new energy automobile industry,and its applicability has certain limitations.Therefore,it has become an objective need for the development of China’s new energy automobile industry to establish a suitable value evaluation method specifically for new energy automobile enterprises.On the basis of summarizing the research at home and abroad,according to the analysis of the characteristics of new energy automobile enterprises,this thesis puts forward that the value of new energy automobile enterprises consists of two parts: the profitability of current assets and the potential option value,and analyzes the limitations of traditional valuation methods.Therefore,this thesis puts forward an evaluation model that combines real option method(B-S model)and EVA evaluation method to evaluate the value of new energy automobile enterprises.At the same time,considering the absoluteness of parameter values in B-S model,this thesis applies fuzzy number theory to value evaluation,optimizes B-S model by factor analysis,builds an improved B-S model to evaluate the potential value of new energy automobile enterprises,and also discusses the model selection and adjustment of accounting accounts when EVA method is used to evaluate dominant assets.Finally,taking BYD Company as an example,the improved B-S model and the traditional B-S model are evaluated and analyzed respectively,and the results show that the improved evaluation model is more reasonable.After the above research,this thesis thinks that applying the real option theory to the evaluation of new energy automobile enterprises can fully consider the potential value of enterprises due to uncertainty,and at the same time,introducing the fuzzy number theory and factor analysis to improve the B-S model can evaluate the value of new energy automobile enterprises more objectively,which has certain reference significance for the construction of new energy automobile evaluation system in China.